Visual Content Specialist

WHO WE ARE

Our dedicated team of professionals provide the full spectrum of landscape services. After 3 decades in business and more than 3,000 team members from coast-to-coast, we’re incredibly proud of the work that we do.

Our passion is our motivator and our focus is simple – create an extraordinary culture, care for our team members, give back to our communities & build a greener future. 

THE POSITION

The Visual Content Specialist is a creative self-starter, providing internal and external communications support through visual content for initiatives designed to enhance the organization’s employment and consumer brands. You will develop, produce, design, and edit a variety of multimedia visual content aligned with the brand voice for video, digital, print, and other related uses.

WHAT WILL YOU BE DOING?

• Follow art and content direction from Director of Marketing and Communications to execute visual components of the brand’s content strategy and tell the story through photography, design, or video
• Shoot, design, produce, cut and edit using design tools to produce professional visual content
• Attend events to capture photo and video imagery to be used in social media, as well as take professional headshots of attending team members
• Ensure that all visual messaging developed for the company are accurate, timely, persuasive, on-brand, and meet the organization’s objectives
• Apply photography and videography skills to build visual content for internal and external use across marketing, corporate initiatives, training, recruitment, benefits, and any other communications-related areas
• Promote consistent messaging by staying true to the brand voice across all forms of mediums
• Collaborate with colleagues to service visual content needs and objectives. Work closely with Marketing & Communications Specialist and Graphics Designer to produce cohesive and compelling materials
• Coordinate and collaborate to drive visual content initiatives with cross-functional teams. Facilitate and lead meetings/discussions to collect ideas, information, stories, and material necessary to develop strategy and tactics necessary for execution of goals
• Provide guidance and offer content opportunities across teams and individuals as help is needed
• Ensure attention to detail i.e. checking that all team members in photography are in correct PPE, removing debris from frame, etc.
• Comfortable working with team members to capture lifestyle photos and interview video that represents LandCare’s culture, core values, and tells a compelling story
• Remain current with design trends, tools, best practices, and resources
• Build on our library of visual assets throughout the year for internal and external use, as well as building a library of portfolio properties to be used for collateral marketing and/or awards submissions
• Maintain the visual asset library with consistent file naming, tagging, and folder organization to ensure content is easily searchable and accessible across teams
• Operate drone equipment to capture aerial photo and video content
• Maintain and coordinate care of assigned photography, videography, drone, and audio equipment — including routine upkeep and arranging repairs or servicing as needed — to ensure readiness for shoots
• Assist with special projects as needed and perform other duties as assigned