Responsibilities:

• Conduct market research and analyze audience demographics, interests, and behaviors to identify the target audience and create different audience profiles for each campaign.
• Create media plans and distribute the campaign budget over the media mix including the best performing platforms, objectives and formats.
• Review and suggest the campaign content including visuals, captions, headlines, and call-to-actions.
• Run and optimize digital ads on different platforms, including social media platforms, Google Ads, and other PPC platforms.
• Run and optimize ads with different digital objectives such as brand awareness, consideration, traffic ads, and lead generation (conversion) ads.
• Create lead forms for each campaign that aligns with marketing objectives and campaign parameters.
• Evaluate and assess the converted leads, to identify and optimize the conversion ratios and the Cost-Per-Lead CPL for each campaign channel.
• Generate monthly reports about the media buying campaign including the reach, engagement rates, budgets, clicks, conversions (leads), channel performance, and objectives.
• Generate reports about the campaign performance including the calculated Return-On-Ad-Spend ROAS and ROIs.
• Discover and experience new digital channels.
• Work with cross-functional teams including graphic designers,media production, social media specialists, content creators, SEO teams to develop media buying campaigns that match the content strategy.
• Ability to use analytical tools such as Meta Business Suite, Google Analytics, Hotjar, adjust to monitor and evaluate the media buying campaigns’ performance.
• Plan & propose marketing automation schemes for leads management and customer journeys.
• Create campaign tracking parameters using UTM or other methods to define the conversions from each source.
• Support in building landing pages to be used for conversion campaigns.

• Bachelor’s degree in digital marketing, or a related field.
• Proven record of successful media buying campaigns including both social media and PPC marketing.
• Excellent language skills for both Arabic & English.
• Excellent written and verbal communication skills.
• Excellent analytical and logical mindset.
• Proficient use of MS Office apps like Excel, PowerPoint, and Word.
• Experience with analytics tools.
• Good knowledge of SEO is preferred.
• Good knowledge of CRM and marketing automation tools.