Marketing Executive (Local Hire)

Department: Sales & Marketing

Employment Type: Fixed Term - Full Time

Location: Ghana - Accra

Description

Key Responsibilities

• Provide administrative/secretarial support for the marketing office.
• Coordinate and arrange appointments and schedules.
• Maintain filing system.
• Handle phone calls.
• Handle daily correspondence/financial documents such as purchase order, expense claims, etc. 
• Handle all agencies/vendors invoices and act as point of contact for billing matters.
• Assist Director of Sales & Marketing in creating and implementing all Marketing activities, including but not limited to:
  • Creation and print of collateral
  • Promotions and packages
  • Advertising
  • Market analysis
  • Photo-shootings 
• Maintain hotel listings in online and offline media.
• Handle site inspection.
• Plan, coordinate and implement direct marketing, both on- and offline.
• Maintain guest database for mailings.
• Liaise with F&B department to promote F&B outlets.
• Assist in the creation of the media and marketing plan.
• Conduct competition checks and benchmarking on a regular basis.
• Create office presentations.
• Create, coordinate and maintain give-aways and collateral.
• Upload and maintain picture storage and distribution systems (Picture Park & VFMLeonardo).
• Provide content and images for websites according to Corporate Identity.
• Ensure content and photography of 3rd party websites is maintained. 
• Ensure compliance with Corporate Identity guidelines.
• Maintain updates of corporate marketing guidelines and inform colleagues.
• Attend marketing relevant meetings.
• Play support role in developing hotel Marketing budget and update budget figures periodically.
• Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.
• Keep themselves updated with the latest developments in the hotel including all activities, promotions, rates of the hotel.

Skills, Knowledge & Expertise

• Bachelor's Degree in Marketing or  Hospitality Management
• 3 years experience in a media agency
• Knowledge of Marketing basics and technical terms
• Knowledge of graphic and print technical terms
• Copywriting skills
• Data analysis skills
• Excellent skills in Microsoft Office
• Creative programmes such as photo-shop, InDesign, etc is a plus
• Excellent oral and written skills
• Search Engine Optimization (SEO) and Search Engine Marketing skills
• Content creation, Social media, and digital marketing skills