- Salary
- $73k – $152k
- Location
- Richmond VA - 4521 Highwoods, United States of America
- Workplace
- Hybrid
- Type
- Full-time
- Department
- IT
- Seniority
- Senior
- Visa
- Not sponsored
- Source
- Workday
Description
What part will you play? If you’re looking for a place where you can make a meaningful difference, you’ve found it.
The work we do at Markel gives people the confidence to move forward and seize opportunities, and you’ll find your fit amongst our global community of optimists and problem-solvers. We’re always pushing each other to go further because we believe that when we realize our potential, we can help others reach theirs. Join us and play your part in something special! The Senior Product Marketing Strategist independently owns the marketing strategy and go-to-market approach for an assigned product, product family, or market segment across the US & Bermuda business.The role combines market, customer, broker, and competitive insight with deep business understanding to develop differentiated propositions, positioning, messaging, launches, campaigns, and enablement strategies that support commercial objectives.
Key Responsibilities
Product & Segment Strategy
- Own integrated marketing plans for assigned products, product families, or segments.
- Translate business and product strategies into clear marketing priorities and go-to-market plans.
- Identify opportunities to strengthen market position, engagement, and growth.
Market & Customer Insight
- Synthesize market, competitor, customer, broker, and business insights.
- Identify emerging trends, unmet needs, competitive opportunities, and implications for Markel.
- Bring an external market perspective into product and commercial discussions.
Positioning, Propositions & Messaging
- Lead development of differentiated value propositions, positioning, messaging, and supporting proof points.
- Ensure propositions reflect customer/broker needs and Markel’s product capabilities.
- Influence product and business partners when market evidence suggests changes are needed.
Go-to-Market & Launches
- Lead end-to-end go-to-market planning for assigned products and segments.
- Establish target audiences, objectives, messaging, channel strategies, launch plans, and success measures.
- Lead cross-functional launch readiness.
Campaigns & Enablement
- Lead integrated campaign strategy and channel planning across content, digital, events, creative and other channels.
- Lead broker and sales enablement strategy, messaging and content requirements; partner with Creative and Communications teams on asset development and execution.
- Ensure marketing activities connect to defined commercial objectives.
Measurement & Optimization
- Define success measures for marketing initiatives.
- Evaluate engagement, adoption, enablement utilization, and commercial-leading indicators.
- Use performance insights to optimize strategies and recommend future investment.
Scope & Decision-Making
- Operates independently within assigned product or segment scope.
- Resolves complex and ambiguous marketing challenges.
- Leads cross-functional teams without formal authority.
- Makes recommendations that influence product, distribution, and marketing decisions.
Key Relationships
Senior Product and Underwriting Leaders, Business Development/Distribution, Marketing, Digital, Creative, Events, Customer/Broker Strategy, Comms and Brand, and Legal and Compliance.
Qualifications & Capabilities
- Strong Product Marketing, go-to-market, or related B2B marketing expertise.
- Demonstrated ability to independently develop and execute marketing strategy.
- Strong market, customer, and competitive orientation.
- Ability to translate complex products into differentiated propositions and messaging.
- Strong executive communication and influencing skills.
- Demonstrated ability to connect marketing activity to measurable business outcomes.
- This role requires approximately 25%–50% travel. Travel requirements may vary based on business needs, assigned responsibilities, and the employee’s location relative to key business stakeholders.
#LI-SY
#LI-Hybrid
US Work Authorization
US Work Authorization required. Markel does not provide visa sponsorship for this position, now or in the future.
Pay information:
The salary range for this position is $73,100.00 - $152,400.00. The posted salary range reflects the lowest and highest base salary applicable to this role across our U.S. locations. Individual offers are determined based on geographic location, experience, qualifications, internal equity, and other job-related factors. As a result, the salary offered for a specific location will fall within a narrower range than the overall range displayed in this posting. This position may also be eligible to participate in the Company's annual incentive plan.Who we are:
Markel Group (NYSE – MKL) a fortune 500 company with over 60 offices in 20+ countries, is a holding company for insurance, reinsurance, specialist advisory and investment operations around the world.
We’re all about people | We win together | We strive for better
We enjoy the everyday | We think further
What’s in it for you:
In keeping with the values of the Markel Style, we strive to support our employees in living their lives to the fullest at home and at work.
We offer competitive benefit programs that help meet our diverse and changing environment as well as support our employees’ needs at all stages of life.
All full-time employees have the option to select from multiple health, dental and vision insurance plan options and optional life, disability, and AD&D insurance.
We also offer a 401(k) with employer match contributions, an Employee Stock Purchase Plan, PTO, corporate holidays and floating holidays, parental leave.
Are you ready to play your part?
Choose ‘Apply Now’ to fill out our short application, so that we can find out more about you.
Caution: Employment scams
Markel is aware of employment-related scams where scammers will impersonate recruiters by sending fake job offers to those actively seeking employment in order to steal personal information. Frequently, the scammer will reach out to individuals who have posted their resume online. These "job offers" include convincing offer letters and frequently ask for confidential personal information. Therefore, for your safety, please note that:
All legitimate job postings with Markel will be posted on Markel Careers. No other URL should be trusted for job postings.
All legitimate communications with Markel recruiters will come from Markel.com email addresses.
We would also ask that you please report any job employment scams related to Markel to [email protected].
Markel is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of any protected characteristic. This includes race; color; sex; religion; creed; national origin or place of birth; ancestry; age; disability; affectional or sexual orientation; gender expression or identity; genetic information, sickle cell trait, or atypical hereditary cellular or blood trait; refusal to submit to genetic tests or make genetic test results available; medical condition; citizenship status; pregnancy, childbirth, or related medical conditions; marital status, civil union status, domestic partnership status, familial status, or family responsibilities; military or veteran status, including unfavorable discharge from military service; personal appearance, height, or weight; matriculation or political affiliation; expunged juvenile records; arrest and court records where prohibited by applicable law; status as a victim of domestic or sexual violence; public assistance status; order of protection status; status as a smoker or nonsmoker; membership or activity in local commissions; the use or nonuse of lawful products off employer premises during non-work hours; declining to attend meetings or participate in communications about religious or political matters; or any other classification protected by applicable law.
Should you require any accommodation through the application process, please send an e-mail to the [email protected].
No agencies please.