Pay Per Click Manager

We are looking for a Pay Per Click Manager to run PPC campaigns and monitor paid search budgets.In this role, you should be well-versed in the principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)ResponsibilitiesParticipate in forming effective paid search strategiesLaunch and optimize various PPC campaignsOversee accounts on search platforms (e.g. Google AdWords, Bing)Be involved in keyword selection and audience targetingMonitor budget and adjust bids to gain better ROITrack KPIs to assess performance and pinpoint issuesProduce reports for management (e.g. dashboards)Write attractive and concise copy for advertsSuggest and develop new campaigns across multiple channelsMaintain partnerships with PPC ad platforms and vendorsFind ways to reduce risk of click fraudKeep abreast of PPC and SEM trendsRequirementsProven experience as a PPC Manager or Digital Marketing SpecialistExperience in data analysis and reportingKnowledge of SEO and digital marketing conceptsFamiliarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferredWorking knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)Understanding of HTML and XML is a plusProficient in MS Office (particularly Excel)Excellent communication skillsAnalytical thinking with strong math skillsBSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus