Digital Business Lead

Company Description

Publicis West Africa is a multi-talented, culturally diverse communications agency based in Accra, Ghana. It serves as a regional hub, delivering integrated marketing campaigns in English, French, and Portuguese across more than 25 markets in Central and West Africa. The agency’s mission is to reclaim Africa’s birthright as an inherently creative and expressive place through contagious ideas that transform businesses and industries. As part of the global Publicis Groupe network (one of the world’s largest communication groups), Publicis West Africa combines local insight with world-class expertise, connecting brands to over 600 million consumers in one of the world’s fastest-growing regions.

 

Publicis West Africa believes in effecting positive change through creativity, always. It nurtures top talent from within, offering team members a journey of continuous evolution. The agency is a community of experts spanning every discipline – activists who embrace challenges with agility, idealists who thrive on inspiration, and romantics who believe that an idea can change the world (and that great ideas can come from anyone, anywhere). This collaborative, innovative culture empowers the team to push boundaries and become better every single day.

Overview

Publicis West Africa is seeking a Digital Business Lead to support the Head of Digital & Innovation in running digital business across multiple markets. In this senior role, you will help translate strategic direction into effective day-to-day leadership, ensuring digital strategy, delivery, and operations are aligned and performing consistently. You will act as a key operational and client partner, overseeing delivery quality, supporting teams, and driving governance across markets. This role is ideal for a digitally fluent leader who thrives at the intersection of strategy, execution, and business management within a complex, multi-market environment.

 

Role Purpose:

• Support the Head of Digital & Innovation in leading and scaling digital business
• Drive day‑to‑day business leadership across strategy, delivery, and operations
• Ensure consistent performance, quality, and governance across markets
• Act as a senior operational and client partner on the client account

 

Responsibilities

Key Responsibilities:

• Support overall leadership of the digital business across markets
• Translate strategic direction into clear operational plans and priorities
• Oversee delivery performance across digital, data, content, and influencer workstreams
• Act as a senior point of escalation for delivery, quality, and resourcing issues
• Partner with Account, Strategy, Media, Data, and Influencer leads to ensure alignment
• Support client relationship management alongside senior account leadership
• Drive consistency in ways of working, reporting, and governance across markets
• Monitor commercial performance, resourcing health, and delivery efficiency
• Support growth initiatives, scope development, and new business opportunities
• Coach and support Digital Managers, Strategists, and delivery leads

 

Outcomes/KPIs:

• Strong delivery performance across all digital workstreams
• Consistent quality and adherence to agreed standards across markets
• Effective execution of strategic priorities set by the Head of Digital & Innovation
• Healthy team performance, resourcing balance, and capability development
• Positive client feedback on operational leadership and delivery reliability

Qualifications

Skills & Experience:

• 7–10 years’ experience in digital or integrated agency roles
• Proven experience leading large, complex, or multi‑market accounts
• Strong understanding of digital strategy, delivery, and operations
• Ability to manage complexity across multiple teams and stakeholders
• Strong commercial and operational judgment
• Confident client leadership and stakeholder management skills
• Strong communication, organisation, and problem‑solving capability
• Proficiency in PowerPoint, Excel, and reporting tools
• Degree in Marketing, Business, Communications, or related field (preferred)

 

Competencies:

• Leadership: Able to inspire, guide, and motivate teams effectively, fostering an environment of trust and high performance.
• Change Agent: A proactive mindset oriented toward driving positive change and transformation, rather than merely managing the status quo.
• Communication & Collaboration: Exceptional communication skills and a talent for connecting people and ideas across different teams, disciplines, and cultures, facilitating strong collaboration throughout the region.

Additional Information

Company Values:

• Trust: “Trust is the cornerstone upon which we build our relationships.” Publicis Groupe (and by extension, Publicis West Africa) holds itself to the highest standards of partnership behaviour, treating its people and clients with respect, transparency, and honesty.
• Talent: “This is first and foremost a people business.” The organisation is committed to being a destination for the industry’s best talent. Publicis values each person as an individual, fostering their growth as it grows its clients’ businesses.
• Transformation: “True transformation comes when we stop managing change and instead initiate change.” Publicis Groupe strives to be an admired force for business transformation, focusing on performance and results to transform clients’ businesses. Publicis West Africa embraces this ethos, initiating change and innovative thinking to drive the region’s brand success.