- Location
- Kraków
- Workplace
- Remote
- Type
- Contract
- Department
- Go-To-Market (GTM)
- Source
- Lever
Description
We’re looking for a technically skilled PPC Specialist who treats performance marketing as both a science and a craft. This is not a “launch campaigns from templates” role – we need someone who can get under the hood of tracking infrastructure, diagnose data integrity issues, and build campaigns on a foundation of reliable measurement.
We need someone who can both identify and fix technical issues (unreliable conversion data, pixel misconfiguration, broken audience pipelines). It’s someone who understands how pixels, CAPI, GTM, and conversion APIs actually work at a technical level.
Your job is to build engine-room excellence in PPC performance. This means:
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Fixing what’s broken first: audit and repair tracking infrastructure (pixels, CAPI, GTM, conversion events) before scaling spend.
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Understanding the business (not just the keywords) – tying campaign performance to real pipeline and revenue metrics.
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Taking manual control when needed – switching off AI/auto-optimize features to maintain brand consistency and funnel integrity.
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Running tests with intention, checking negative keywords daily, and refining messaging strategically.
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Owning performance across all major platforms: Google Ads, LinkedIn Ads, Meta Ads, X/Twitter Ads.
We are looking for someone who is obsessed with detail, technically curious, data-driven, and ready to bring craftsmanship back into PPC.
