Customer Marketing Strategic Initiatives Lead Analyst- Vice President

The US Consumer Card Marketing drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention. The Customer Marketing team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi by increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship.

The Customer Marketing Strategic Initiatives Lead Analyst is responsible for leading key strategic initiatives across US Customer Cards, with consideration for competitive views, deep analysis of performance and results across all channels, and the needs of each business. In addition, this role will champion critical initiatives that deliver on that strategy and that are designed to transform Customer Marketing.

Responsibilities

• Lead transformational strategies to consistently improve the Customer Marketing function, touching on best practices, competitive views and deep insight into customers.

• Shape analysis of markets, competitors and customers using internal and external resources for strategies to identify areas of opportunity throughout the organization.

• Drive initiatives that cross all areas of Customer Marketing and deliver transformation, including supporting the multi-year plan for “real-time” marketing personalization, channel and marketing universe expansion, and improving speed to market

• Pinpoint key trends or conclusions from data and translate to actionable insights.

• Partner closely with product and functional teams to define strategic approach, shape solutions, and develop and coordinate an implementation plan of proposed solutions.

• Build senior leadership presentations, telling a cohesive story of the problem, analysis, insights, solutions and execution plan.

Qualifications

• 6 - 10 years of working experience in similar roles.

• Strong background in strategic initiative and transformation having developed strategies “from the ground up” using frameworks, data and competitive and customer insights.

• Excellent communication skills, with ability to partner effectively with various seniority levels within the organization and influence key decisions.

• Significant experience in developing executive level presentations to highlight Marketing strategies and deliverables; able to structure and execute presentations with limited direction.

• Advanced MS Excel and PowerPoint skills

• Attention to detail with emphasis on accuracy and quality. Strong analytical, logical reasoning, and problem-solving skills required.

• Comfortable in ambiguous situations, self-starter and self-learner

• Ability to synthesize information, prioritize business goals and drive results with a high sense of urgency.

• Organizationally savvy; understands systems, management processes, knows where to go for information and how to interpret.

• Collaborative work style; effectively interacts with partners across organizational boundaries/hierarchies. Leadership presence: commands respect and will earn trust of senior leaders.

• Highly motivated and with enthusiasm for Financial Services industry and desire to master the business.

------------------------------------------------------

Job Family Group:

Marketing

------------------------------------------------------

Job Family:

Marketing Program Management

------------------------------------------------------

Time Type:

Full time

------------------------------------------------------

Primary Location:

Wilmington Delaware United States

------------------------------------------------------

Primary Location Full Time Salary Range:

$114,720.00 - $172,080.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

------------------------------------------------------

Most Relevant Skills

Please see the requirements listed above.

------------------------------------------------------

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

------------------------------------------------------

Anticipated Posting Close Date:

Apr 22, 2026

------------------------------------------------------

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

 

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.