Lifecycle Marketing Executive (12 Month FTC)

At 1st Central, everything starts with our people.

As one of the UK’s leading motor and home insurers, we use smart technology, data and great service to make insurance fast, fair and simple for over 1.4 million customers. We’re proud to create an environment where people feel supported, trusted and able to grow - whether that’s developing new skills, taking on fresh challenges or making a real impact every day. If you’re looking for a role where you can make a difference, we’d love to hear from you.

Are you passionate about creating meaningful customer communications and improving customer journeys?

We’re looking for an enthusiastic Lifecycle Marketing Executive to join our Marketing team on a 12 month fixed term contract based in our Haywards Heath, West Sussex office.

This is a broad, multi-skilled and exciting role, supporting the development and delivery of marketing campaigns that engage our customer base. It’s a great opportunity for someone who enjoys combining creativity, customer insight and attention to detail. You’ll help bring campaigns to life, work with a range of stakeholders and contribute to the ongoing development of our CRM activity, playing a key part in delivering positive customer experiences.

Core skills we’re looking for:

• Data literacy: Confident working with customer data and campaign performance insight.
• Creativity: Able to create clear, engaging customer experiences and effective communications.
• Attention to detail: Maintains accuracy and quality across all campaign activity.
• Ownership: Takes responsibility, shows initiative and follows tasks through.

Working flexibly, you'll spend most of your time working from home, with one day a week in the office. If you prefer to be in the office more, that's good with us too. 

What’s Involved:

• You’ll help design, deliver and manage campaigns, focusing on optimising their effectiveness with a focus on BAU delivery.
• You’ll work with a wide range of stakeholders across the business to help prioritise requirements, and plan and deliver appropriate activities to enhance the customer journey across CRM
• You’ll identify appropriate events in the customer journeys to deliver relevant and engaging offers
• You’ll help manage basic data manipulation and measuring effectiveness of lifecycle campaigns across the agreed Key Performance Indicators
• You’ll work closely with stakeholders in marketing, brand and UX design
• You’ll operate within the required regulatory & legal standards to mitigate business risk
• You’ll always ensure compliance with company standards
• You’ll support in the achievement, tracking and reporting of KPIs
• You’ll develop self at every opportunity to ensure maximum contribution to role
• You’ll work with selected external partners and colleagues in the Customer team and across Commercial & Marketing to design and implement successful campaigns in line with brand guidelines and customer principles.
• You’ll own end to end execution of email campaigns from design to customer selection and send, working with the relevant colleagues across the business
• You’ll support the Lifecycle Marketing Lead and Manager with testing and optimising matrix.

Experience

• Some experience in an lifecycle/engagement marketing or CRM role is desirable.
• Experience utilising a CMS platform such as Dotdigital or Braze desirable.
• Experience in financial services preferable but not essential.

Skills

• Data literacy skills, including confidence working with customer data, interpreting campaign performance and using insight to support decision-making
• Good communication skills, both verbal and written
• Has a mix of technical and creative flair, plus an analytical head
• Good time management, prioritisation and organisational skills
• Ability to think creatively and turn ideas from concept into reality
• An interest in customer engagement principles and best practices
• Basic understanding of CRM systems (such as Dotdigital as well as social media channels) and working within a test and learn environment to enhance customer journeys desired but not essential
• Presenting skills Strong attention to detail, with the ability to check work carefully and maintain accuracy across customer communications, data selections and campaign execution are desirable

Knowledge

• An understanding of digital technologies (with a specific focus on CRM)
• A passion for improving customer journeys and putting the customer at the centre of our website usability
• An understanding of viewing and interpreting data from dashboards
• An understanding of working within an agile environment

Behaviours

• Self-motivated and enthusiastic
• Confident in current ability and keen to develop
• Ambitious, proactive with a ‘can do’ attitude
• A customer centric approach and ‘treating customer fairly’ ethos
• Embrace, embed and incorporate the Company values
• Professional and personable with a flexible approach  
• Ability to work across multiple projects effectively and within deadlines
• Able to work collaboratively with a variety of internal departments
• Strives to drive business improvements to contribute to the success of the business

Ready to join us?

We’re looking for talented people who want to make a real impact for our customers, colleagues and business. Apply today and discover where a career at 1st Central could take you.

To find out more about careers at 1st Central, take a look here