Marketing Manager

Position Summary:

The Marketing Manager for University Marketing and Communications at Mount Mary University serves as a strategic leader responsible for directing the Marketing team to elevate the institution's regional profile. In this role, the manager oversees the development and execution of a bold, unified brand identity across digital advertising, traditional media, and public relations initiatives. To ensure marketing efforts align with broader institutional goals, the position actively collaborates with key internal partners including Recruitment, Academic Deans, Alumnae Relations, and Development to craft targeted campaigns that drive enrollment, donor engagement, and community awareness. Ultimately, the role combines hands-on project management with team leadership to deliver cohesive, high-impact communications to both internal and external audiences.

Primary Responsibilities:

Marketing

• Oversee the development, implementation and management of a comprehensive integrated communications and marketing program; the strategic program will encompass branding, recruitment marketing, media relations, and digital or physical publications.
• Has oversight for the development and implementation of marketing programs (i.e. advertising, direct marketing, digital advertisements) to effectively market the University to various communities.
• Works with the Vice President for Enrollment and Marketing Communications to develop themes and/or messages to promote University priorities for use by all campus offices engaged in student, community, alumni, and development outreach.
• Support the development of unified campus-wide comprehensive marketing plan as well as marketing theme and designs, including logos, and other creative designs.
• Directs the development of collateral materials in support of marketing strategies including publications, videos, electronic communications and multimedia presentations.
• Identifies target groups for campus outreach and dissemination of marketing materials and develops and implements plans for conducting market research of target groups.
• Oversees the University's relationship with the Agency of Record.

Communications

• Collaborates with the communication staff responsible for media relations and institutional publications for the campus. Including, the development and implementation of a comprehensive integrated communications plan for the campus, in consultation with the President, VP's, Deans, and campus administration.
• Provides editorial support for the University magazine, and for various campus brochures and newsletters.
• Develops and implements plans for high visibility speaking engagements and other public relations activities to strategically link the institution and its key leaders with opinion leaders and targeted constituent groups.

 

Media Relations

• Manages the public information functions for the campus including developing public information policies and ensuring that the office complies with state and federal laws.
• Drafts and maintains a crisis communication plan and provides crisis communication management for leadership during incidents that have potential to negatively impact the University's reputation.
• Advises University administrators, staff, and faculty in media relations techniques by providing training exercises and materials.
• Proactively seeks national news media coverage in concert with campus communication objectives.
• Supports the coordination of media coverage and responses to major news and events by consulting with appropriate administrators to determine the campus responses and development of position statements.
• Serves as principal spokesperson for the campus or delegates that responsibility to appropriate individuals.

Leadership

• Hire, support, train and lead a team of marketing staff to coordinate projects and manage intake of upcoming work to organize institutional priorities.
• Meets regularly with enrollment leadership staff to support strategic direction and planning for enrollment growth and donor cultivation.
• Facilitate regular meetings with the Marketing and Communications staff.
• Coordinate regular meetings with Enrollment leadership team and Advancement team on progress towards conversion goals, project updates and progress towards deadlines.
• Coordinate campaign management with the Director of Communications and the Vice President for Enrollment and Marketing Communications

Publications

• Manages the print and electronic publications function for the campus and supports related staff in the development and distribution of these materials.
• Advises campus department managers on strategies to communicate with target audiences and development of materials to build the University's image among those audiences.
• Knowledge of all Microsoft Office software and able to learn and use institutional software systems.
• Complies with all University policies.
• Other duties may be assigned.
• Perform other duties, responsibilities, or special projects as assigned

Skills and Experience:

• Bachelor's degree in communications, public relations, marketing or journalism required. MBA or Master's degree preferred.
• Minimum of 3 years of marketing/communications experience that includes working with marketing professionals, editors, graphic and Web designers, clients, and media vendors
• Strong working knowledge and understanding of established professional codes of ethics and best practices for marketing.
• Demonstrated commitment to promoting inclusiveness and cultural competence; experience working with underrepresented students and students from at-risk backgrounds
• Experience and understanding of current issues and developments in higher education
• Outstanding verbal, writing, and presentation skills; must be able to communicate and interact effectively with Mount Mary students, employees, and alumnae
• Exceptional ability to multitask and prioritize projects
• Understanding of brand strategy and digital advertising campaign management
• Excellent oral, written, and interpersonal communication skills, including the ability to work with diverse groups, facilitate group process and foster collaborative decision making
• Strong working knowledge of publication design, print production, and vendor relationships
• Skills in use of Microsoft Office programs and knowledge of Adobe Creative Suite software (InDesign and Photoshop)

Qualifications:

• To perform this job successfully, an individual must be able to perform each primary duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform primary functions.

Physical Demands:

• May be required to lift up to 20 lbs.
• Must reach, bend, stoop, lift
• Must sit, walk or stand
• Some repetitive motion may be required

Working Conditions:

• Varying workflow; sometimes stressful with high workload times of the year
• Complete work required within a limited space
• Complete work required within a limited time

Mount Mary University encourages applications from all qualified candidates and is vitally committed to all aspects of diversity, equity and inclusion. We welcome and encourage applications from qualified candidates and all will receive consideration for employment regardless of race, color, religion, sex, national origin, age, ethnicity, pregnancy, disability, genetic information or any other groups protected by law. Mount Mary seeks to hire and retain personnel who will make a positive contribution to its mission, vision and values.

For more information about diversity, equity and inclusion at Mount Mary please visit https://www.mtmary.edu/about/diversity