Field Sales Management Assoc Leader

Overview

At PepsiCo Canada, the Sales District Leader (SDL) plays a critical role in driving sales growth, marketplace execution, customer service excellence, and frontline team performance within our Direct Store Delivery (DSD) business. The SDL leads a team of frontline sales employees, ensuring executional excellence, delivering strong business results, and fostering a culture of accountability, engagement, and continuous improvement. The SDL is responsible for developing people, strengthening customer relationships, and executing sales, merchandising, and operational priorities that support PepsiCo's strategic objectives. This role requires strong leadership, coaching, problem-solving, and business acumen in a dynamic, fast-paced environment. 

 

What you can expect from us: 

• Competitive compensation and comprehensive benefits designed to fit your unique needs
• A dynamic and inclusive culture that promotes you to bring your whole self to work
• Inspiring positive change for people and the planet with sustainability goals
• A supportive team that will encourage your professional growth and development

Responsibilities

• Lead, coach, develop, and motivate a frontline sales team to achieve business and people objectives.
• Deliver or exceed sales, volume, market share, and execution targets.
• Drive execution of sales, merchandising, promotional, and operational initiatives across assigned accounts.
• Build and maintain strong customer relationships while identifying opportunities to grow the business.
• Conduct regular coaching, feedback, and performance discussions to support employee development and engagement.
• Manage employee performance, engagement, attendance, and talent development. Ensure compliance with company policies, safety standards, and operating procedures.
• Utilize business analytics, reporting, and marketplace insights to drive decision-making and business performance.
• Collaborate with cross-functional partners to deliver strong customer and consumer outcomes.
• Foster a culture of safety, inclusion, accountability, and continuous improvement.

 

 

Qualifications

• Proven leadership experience with the ability to coach, motivate, and develop high-performing teams.
• Consumer Packaged Goods (CPG) industry experience preferred.
• Strong communication, interpersonal, and relationship-building skills.
• Demonstrated ability to drive results in a fast-paced, customer-focused environment.
• Strong analytical, planning, and problem-solving skills.
• Ability to manage multiple priorities and adapt to changing business needs.
• Proficiency with Microsoft Office applications and business reporting tools.
• Valid driver's license required.
• Ability to travel as required, big territory to cover (Carbonear, Bay Roberts, Clarenville , St. Mary's, Bonavista)
• Post-secondary education in Business, Commerce, Marketing, or a related field is considered an asset.

Careers to Smile About: 

 

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. 

 

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. 

 

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.