Brand Activation Project Manager

Founded in 1860 in Florence as a workshop, shop and subsequently school of watch-making, Panerai is renowned for producing high-precision instruments for the Italian Navy with a pulse on innovation and function. Protected by military secrets, these creations were only launched in the International market when the brand was acquired by Richemont Group in 1997.

Today, the Maison advances through cutting-edge research, sustainability, and empowering modern heroes with a team that passionately brings value to Panerai's distinctive mix of Italian spirit and Swiss watchmaking excellence.

As our next Brand Activation Project Manager, you will embark on a pivotal mission in strategically planning, coordinating, and executing global and regional brand activation initiatives for Panerai.

This role ensures that all projects align with the brand's luxury positioning, distinctive values, and strict brand guidelines, contributing to enhanced brand visibility, engagement, and desirability through impactful experiences.

Your impact  

Project planning & coordination

• Lead the development of detailed project plans, timelines, and budgets for brand activation campaigns and events.
• Coordinate and manage the end-to-end execution of assigned brand activation projects, from initial brief and conceptualization through to implementation, monitoring, and post-event analysis.
• Ensure all project activities adhere to the global brand activation guidelines, luxury standards, and operational processes established.

Stakeholder management & execution

• Act as a key point of contact and facilitate communication between internal stakeholders (e.g., Marketing, Communications, Retail, Digital, Product Development) and external partners (agencies, vendors, suppliers) for specific projects.
• Manage brief development, proposal evaluation, negotiation, and performance monitoring ensuring clear roles, responsibilities, and accountability are defined and maintained for all project participants to ensure seamless integration and execution.
• Oversee the logistical and operational aspects of events, campaigns, and activations, ensuring meticulous attention to detail and flawless execution.

Performance monitoring & Brand compliance

• Monitor project progress, identify potential risks, and collect/analyze data for post-campaign reporting and ROI evaluation.
• Ensure strict adherence to Panerai's brand guidelines, visual identity, messaging, and luxury standards across all activation touchpoints and materials.
• Review and approve creative assets, communications, and production elements for assigned projects to maintain brand consistency and quality.
• Prepare regular project status updates, contribute to the refinement of brand activation processes and best practices, and support regional/local teams for consistent implementation of initiatives.

Your profile

• Bachelor's degree in Marketing, Business Administration, Event Management, or a related field.
• Minimum of 5-8 years of progressive experience in project management within brand activation, marketing, or events, preferably within the luxury sector or a premium brand environment.
• Proven ability to manage multiple projects simultaneously, with strong organizational, time management, and prioritization skills.
• Solid understanding of project management methodologies and tools.
• Familiarity with luxury brand positioning, consumer behavior, and market dynamics.
• Excellent communication, interpersonal, and negotiation skills, with the ability to build strong relationships with diverse internal and external stakeholders.
• Strong attention to detail, a proactive approach to problem-solving, and a results-oriented mindset.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and project management software.
• Fluency in English and Italian is essential; additional languages (e.g. French) are a significant plus.
• Availability to travel internationally as required to oversee project execution and support events.

Why join us?  

At Panerai, you will thrive in a dynamic and international environment guided by a shared passion for innovation and precision. We value diverse talents, perspectives, and experiences, embracing individual strengths to drive collective success. We offer opportunities for continuous learning and growth, empowering you to build a fulfilling career within Panerai. 

Your recruitment journey

1st Stage – After your application has been selected, our recruitment team will reach out to you to conduct an introductory call.

2nd Stage – Interview with the Senior HR Manager.

3rd Stage – Interview with the Head of Brand Activation. 

4th Stage – Interview with the Brand Communication Director.

Compensation

CCNL Commercio

Salary Range 43.000€ - 47.000€

Annual Bonus Plan

8€ Meal Voucher per worked day

Welfare plan