Local Media Buying Specialist (French Services) (Telework/Hybrid)

Position Title:

Local Media Buying Specialist (French Services) (Telework/Hybrid)

Status of Employment:

Contractee Long-Term (Durée déterminée)

Position Language Requirement:

French

Language Skills:

French (Reading - C - Advanced), French (Speaking - C - Advanced), French (Writing - C - Advanced)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

2026-09-14 11:59 PM

This is a one (1) year contract position.

As a Local Media Buying Specialist, you will maximize the visibility and impact of our content among French-speaking Canadians and official language minority communities (OLMCs). Working at the intersection of media strategy, partner negotiations  and campaign management, you will design and execute high-performing, engaging media placements.

Responsibilities:

Planning

• Analyze media opportunities and select appropriate media partners.
• Help establish spend targets.
• Evaluate opportunity costs and make recommendations.
• Participate in partner meetings.
• Assess the feasibility of creative concepts with internal and external stakeholders.
• Request proposals from traditional and digital media partners.
• Review incoming proposals.
• Negotiate approved placements and finalize agreements.

Organizing

• Collaborate with the media planning team.
• Traffic campaigns within our ad server (CM360).
• Co-ordinate seamlessly with internal and external partners to ensure creative assets are delivered in required formats and on schedule.
• Deliver creative assets to media partners to meet production deadlines.

Leading

• Manage relationships with local media partners.
• Serve as a point of contact for internal teams and external partners.
• Proactively communicate any variations in media plan execution to the planning team and media partners.

Monitoring

• Work with media partners to optimize placements and achieve campaign goals; provide feedback to refine future strategies.
• Assist with budget tracking and invoice reconciliation for direct buys.
• Oversee contract workflows and administrative follow-through for media agreements.
• Review invoices and contracts in collaboration with internal teams.
• Consolidate media buys to ensure annual investment targets are met.
• Prepare post-buy reports to measure campaign performance and impact.
• Share performance results and present strategic recommendations.
• Stay informed about market trends and opportunities, sharing key insights with internal teams.

This is a hybrid role with a mix of in-office and remote work. Work arrangements will be discussed with hiring managers per departmental guidelines. 

What You Bring:

Qualifications:

• University degree in marketing, communications, business administration or a related field.
• Minimum three (3) years’ experience in a similar role, ideally within an agency or internal marketing department.
• Strong proficiency with the CM360 ad server is an asset.
• Strong proficiency with Google Workspace, particularly Google Sheets, for budget tracking and managing planning tools.
• Intermediate English proficiency is an asset. 

Skills:

• Solid understanding of the Canadian media landscape and advertising products.
• Excellent interpersonal skills and business acumen.
• Ability to evaluate strategic scenarios and develop innovative, competitive plans.
• Strategic mindset with an action- and results-oriented approach.
• Rigorous attention to detail and strong analytical skills.
• Strong negotiation skills.
• Exceptional organizational skills with the ability to manage priorities.

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

• A mandatory Criminal record check. 

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:

1000, Rue Papineau, Montreal, Quebec, H2K 0C2

Number of Openings:

1

Work Schedule:

Full time