Sales Manager of El Paso Water Parks

Position Summary     

Legends GLOBAL, the leader in privately managed public assembly facilities, has an excellent and immediate opening for a Full-Time Sales Manager role that would focus on group sales, park rentals, and increasing season pass sales for all 4 of Destination El Paso’s, El Paso Waterpark locations.  

Essential Duties and Responsibilities  

Include the following  

• Develops and executes an annual sales strategy for all four El Paso Water Parks, establishing sales priorities, target markets, revenue opportunities, and action plans to achieve established sales goals.  

• Develops and maintains relationships with local businesses, schools, military organizations, nonprofits, churches, community organizations, and other prospective clients to identify and capitalize on sales opportunities.  

• Increases group sales, private park rentals, birthday celebrations, corporate events, and other approved revenue-generating business across all four El Paso Water Parks.  

• Reconnects with previous clients and groups to generate repeat business while proactively prospecting, cold calling, networking, and following up with new prospective clients.  

• Manages sales opportunities from initial inquiry through proposal, contracting, booking, operational coordination, and post-event follow-up.  

• Coordinates booked groups and private events with appropriate departments, ensuring event details, client expectations, contractual requirements, and operational needs are accurately communicated.  

• Identifies and develops corporate sponsorship and partnership revenue opportunities in collaboration with Water Parks leadership, Community Engagement Manager, and Marketing.  

• Conducts outreach to businesses, schools, churches, organizations, companies, and other groups to drive attendance and maximize group participation in Water Parks programs, events, and experiences.  

• Maintains an active sales pipeline and accurate sales records; monitors bookings, revenue, repeat business, conversion, and other established performance measures and provides regular performance updates and forecasts to Water Parks leadership.  

• Identifies opportunities to grow revenue through new sales packages, products, add-ons, partnerships, and utilization of available park capacity.  

• Collaborates with the Community Engagement Manager, Marketing, Food & Beverage, Site Management, Finance, Servicing and other departments to support sales initiatives and successful delivery of booked experiences.  

• Seeks out and represents El Paso Water Parks at appropriate Chamber events, networking functions, community events, client meetings, and other business-development opportunities.  

• Maintains ongoing client relationships and provides a high level of hospitality throughout the sales and booked-event experience.  

• Requires ability to work flexible and extended hours, including nights, weekends, and holidays, as required.  

• Other duties and projects as assigned.  

Education and/or Experience    

• College education or equivalent  

• Guest Service, Sales/Marketing prior experience, education, and/or combination of both is desired.   

Qualifications   

The ideal candidate will have at least 3 years’ experience in high volume group sales for a hospitality, theme park, or waterpark company.  

• Must be 18 years or older with a high school diploma or GED-College Education preferred.  

• Extremely organized  

• Highly proficient in Microsoft Office  

• Willing to research, cold call, follow up on leads for any potential group business, corporate partners, entertainment, etc.  

• Positive, self-starter.  

• Must successfully complete and pass a background, credit check, and sex offender check.  

• Be licensed and insured to operate a motor vehicle in the United States.  

• Willingness to work long hours during the Waterpark Season - including nights, weekends, and holidays.