- Salary
- $48k+/yr
- Location
- El Segundo, CA
- Workplace
- Hybrid
- Department
- Platforms & Technology
- Seniority
- Entry
- Source
- Lever
Description
The Role
The Platforms and Technology Associate will be responsible for ensuring successful, on-time and high-quality implementation of digital advertising campaigns in conjunction with other activation and investment teams. They will report to a direct supervisor and be responsible for accurate and efficient trafficking of our digital ad campaigns across multiple advertisers. Their primary tasks will include trafficking and monitoring digital marketing campaigns in CM360 for Autos, DAT and Entertainment clients. This person will be able to quickly learn and develop in-depth knowledge of ad serving and measurement tools to solve technical issues and improve process efficiency.
DAY TO DAY:
Receive media plan details from investment team and implement within ad server accurately
Troubleshoot ad campaigns for delivery issues and technical concerns
Learn and master the processes and systems related to trafficking and workflow management of digital advertising campaigns
Deliver a quality of work and communication that is thorough and professional
Create, submit and QA floodlight requests to measure site traffic and media effectiveness
TEAM SUPPORT
Participate in meetings with direct, activation and investment teams
Act as a resource for other activation and investment teams when issues and questions arise
Alert team members of internal tool issues and contribute to documentation of best practices and trafficking processes
DIGITAL TRACKING TECHNOLOGIES
The Specialist should learn and maintain expertise in digital marketing technologies essential to digital deployment, tracking and optimization; including:
Ad servers (CM360)
Bulk-trafficking and automation tools (Bulkdozer, RPA bots)
Viewability and ad verification (Moat, DoubleVerify, IAS)
Audience Verification and brand study partners (Dynata, Nielsen)
Digital media activation workflow
QUALIFICATIONS
Attention to detail and time management skills
Working knowledge of Excel, Word, and PowerPoint and/or similar presentation tools
Strong organizational and analytical skills
Ability to learn digital activation platforms
Proactive, organized, and dedicated team player
Excellent interpersonal, written and oral communication skills
