Director Consumer Insights - Coffee

Consumer Understanding and Insights Strategy Develop and lead the coffee insights strategy and annual learning agenda for both US and Canada markets Build a deep, evolving understanding of the consumer, including their needs, motivations, behaviors, attitudes, lifestyles, and consumption occasions. Identify consumer tensions, unmet needs, and opportunities to strengthen emotional and functional connections with the brands Bring together qualitative and quantitative research, behavioral data, social listening, cultural trends, and other sources to create a holistic understanding of the consumer Identify and champion the application of AI, emerging technologies, and innovative research approaches. Identify opportunities to use agentic AI, synthetic data to augment traditional research processes and unlock forward looking intelligence framework Apply strong statistical and analytical thinking to evaluate research design, sampling to ensure insights are grounded in sound research methodology Establish a strong culture of curiosity and consumer empathy across the organization Establish frameworks and KPIs to measure brand health and marketing effectiveness Act as the organization' voice of the consumer bringing a clear and compelling consumer perspective to strategic decisions Build trusted partnerships across Brand Marketing, Communications, Marketing Analytics, Innovation, Product Development, and Commercial teams Present insights in a clear, inspiring, and highly actionable way to senior leaders and cross-functional teams Build and manage strategic relationships with external research partners, agencies, ensuring they bring strong strategic thinking, high-quality execution, innovative research methodologies Lead and mentor the insights team and build strong relationships with research partners and agencies Establish high standards for research quality, strategic thinking, and insight storytelling. Bachelor's degree required in marketing, business, psychology, sociology, statistics, anthropology. Masters Degree preferred 8-15 years of experience in consumer insights, market research, brand strategy, shopper insights, or a related discipline. Experience in CPG, food & beverage, coffee, retail preferred. Demonstrated expertise across qualitative and quantitative research methodologies, with strong analytical and statistical skills Demonstrated experience applying advanced analytical approaches such as driver analysis, predictive analytics, correlation and statistical techniques Ability to interpret complex datasets, assess research rigor, and translate analysis into actionable business insights Strong understanding of brand strategy, consumer behavior, segmentation, innovation, and marketing effectiveness. Proven ability to translate research and data into strategic recommendations that influence business and marketing decisions. Strong executive presence, communication, and storytelling skills. Demonstrated experience in managing research budgets Experience in leading external agencies, research partners, and vendors, including partner selection, briefing, performance management, and delivery Comfortable synthesizing multiple sources of information and translating complexity into clear, actionable insights. Highly proficient in Excel, Word and Power Point Presentation skills a must - building and delivering