IND-Team Lead BA_Digital Category Experience

Innovate in Bengaluru

This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience. 

• About Lowe’s
  Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Bengaluru, Lowe’s India develops innovative technology products and solutions and delivers business capabilities to provide the best omnichannel experience for Lowe’s customers. Lowe’s India employs over 4,200 associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management and shared services. Lowe’s India actively supports the communities it serves through programs focused on skill-building, sustainability and safe homes. For more information, visit, www.lowes.co.in.

  Position Overview: Join our dynamic Digital Category team, where you will leverage data analytics and industry research to enhance customer experiences on Lowes.com, a key driver of our digital revenue. At Lowe's, we value innovation, data-driven decision-making, and teamwork. You'll be part of a collaborative environment where your contributions directly impact our digital growth. If you're passionate about e-commerce, customer insights, and driving online revenue growth, we invite you to apply and join our team. Together, we'll build a better digital shopping experience for our customers. 

  Roles & Responsibilities: 

  Core Responsibilities: 

  As part of the Digital Category Experience team, you play a critical role in driving category-level revenue, strengthening customer conversion, and accelerating long-term digital growth on Lowes.com. The team is focused on delivering insights, optimizing digital experiences, and identifying high-impact opportunities that materially improve business performance. 

  As a Team Lead, your work directly shapes category growth outcomes and enables partners across merchandising, SEO, product, and marketing to make data-driven decisions. Your daily responsibilities include: 

   

  1. Revenue-Focused Performance Management 

  • Monitor daily and weekly performance against AOP for both PRO and DIY categories, proactively identifying revenue, conversion, traffic, and content risks and driving cross-functional actions to close gaps. 

  • Guide analysts in diagnosing performance drivers (traffic, AOV, conversion, SEO visibility, onsite experience) and transforming findings into clear, prioritized business actions. 

  • Lead weekly root cause analyses and business readouts WBR, ensuring stakeholders understand what is driving results and what actions will accelerate growth. 

  • Ensure the team anchors insights to the three core growth drivers for both PRO and DIY businesses. 

   

  2. Growth Opportunity Identification & Activation 

  • Coach analysts to proactively surface high-value, revenue-driving opportunities across PRO and DIY—across existing workstreams and whitespace areas not yet addressed. 

  • Ensure the team converts opportunities into structured, actionable recommendations with measurable business impact. 

  • Partner with Merchandising, SEO, Product, Content, and Site Operations to activate insights and deliver material improvements to category performance. 

   

  3. Digital Experience Leadership 

  • Guide analysts in evaluating end-to-end digital experience across search, browse, navigation, PDPs, SEO, and mobile behavior to uncover friction points impacting PRO and DIY customer missions. 

  • Provide strategic direction on taxonomy, content quality, search relevance, and purchase-path evaluation to improve customer engagement and increase conversion. 

  • Oversee category site audits and competitive benchmarking, ensuring the team delivers insights that maintain best-in-class digital experiences. 

  • Influence cross-functional partners by elevating insights that tie customer experience directly to revenue outcomes. 

   

  4. Analytics Strategy, Measurement & Reporting Leadership 

  • Lead the analytics strategy for the Digital Category Experience team across PRO and DIY segments, ensuring analytical work ladders up to growth, revenue, and customer objectives. 

  • Define and refine KPIs, performance frameworks, scorecards, and measurement standards that drive clarity and alignment across partner teams. 

  • Oversee reporting governance and provide direction on dashboard design (executed by analysts), ensuring tools support decision-making and transparent performance management. 

  • Set data requirements, analytical methodologies, and prioritization frameworks that elevate the team’s speed, consistency, and impact. 

   

  5. Strategic Thought Partnership 

  • Serve as a key partner in DCRs, Reinvents, Category Refreshes, and other strategic forums, ensuring discussions remain focused on the biggest revenue opportunities and performance blockers. 

  • Provide leaders with clear, data-backed insights that shape category strategy for both PRO and DIY businesses. 

  • Translate complex analytics into simple, actionable recommendations for executive and business stakeholders. 

   

  6. Customer & Behavioral Insights 

  • Direct analysts in understanding customer behavior across PRO and DIY missions—including browsing patterns, purchase journeys, onsite interactions, and qualitative feedback. 

  • Ensure customer insights consistently influence improvements in onsite experience, assortment strategy, content quality, and digital merchandising. 

   

  7. Cross-Functional Collaboration & Influence 

  • Build strong partnerships with Merchandising, SEO, UX, Product, Supply Chain, Stores, and vendor partners to activate growth opportunities across PRO and DIY businesses. 

  • Communicate insights and recommendations clearly and persuasively to leadership and partner teams, ensuring alignment and rapid action. 

  • Maintain structured, transparent communication on timelines, deliverables, and business impact. 

   

  8. Leadership & Talent Development 

  • Lead, coach, and develop a team of analysts to deliver high-quality insights and actions that drive category growth for both PRO and DIY. 

  • Manage team capacity and prioritization to support and exceed AOP expectations. 

  • Build strong technical, analytical, and storytelling capabilities across the team, enabling analysts to independently identify growth opportunities and drive outcomes. 

  • Foster a culture of accountability, collaboration, innovation, and continuous improvement. 

  9. Market Insights & Competitive Benchmarking 

  • Oversee competitive analysis and market research to identify emerging trends and digital best practices across PRO and DIY segments. 

  • Translate competitive learnings into recommendations that strengthen Lowe’s digital experience and category performance. 

   

  10. Tools, Analytics & Innovation 

  • Guide analysts in leveraging Adobe Analytics, Medallia, and other digital tools to uncover actionable insights for PRO and DIY categories. 

  • Prioritize deep dives that uncover high-impact opportunities for revenue and conversion. 

  • Champion automation, process efficiency, and scalable analytics approaches to increase speed and consistency of insights. 

   

  Required Skill Set

  • Experience in one or more: Google Analytics, Adobe Analytics, SQL, Power BI 

  • Proven results in most or all of the following areas: CI, CRM, customer experience, product content optimization, product management, financial analysis. 

  • Strong numeric and advanced analytics aptitude. 

  • Understanding of online merchandising, marketing and selling principles 

  • Strong interpersonal and communication skills 

  • Flexible and able to perform in an ambiguous, fast paced, changing environment 

  • Analytics, Statistics background 

  • High technical aptitude with web-based tools and proficiency in Microsoft Office Tools 

  • Detail-oriented; ability to manage multiple requests and follow up with others to make sure things get done 

   

  Secondary 

  • Experience in Omni-Channel merchandising/marketing 

  • Experience with Adobe products (e.g., Adobe Analytics and Workspace) 

  • Experience in Customer Insights (CI), Customer Relationship Management (CRM) or Customer Experience (CX), A/B testing 

  • Experience assisting in strategy development for the business unit 

  • Experience in working with large teams  

   

  Technical skills (Advanced): 

  • Excel 

  • SQL 

  • Python/R 

  • Any visualization tool 

  • Adobe Analytics 

   

  Soft Skills(Advanced) : 

  • Communication 

  • Problem Solving 

  • Industry trend knowledge 

  • Presentation skills 

  • Leadership 

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.