Director of SEO, Sr. (Contractor)

SEO Director, Contract (National to Local Enterprise Focus)

At Ignite Visibility, we're on a mission to revolutionize national-to-local digital marketing. As an award-winning, fast-growing agency, we pride ourselves on innovation, collaboration, and excellence. We're looking for a disciplined, results-driven Sr. SEO Director to lead SEO strategy and team execution for a high-profile enterprise franchise client with national presence and local activation.

This is not a role for the faint of heart. We need a leader who can navigate corporate red tape, influence stakeholders, and deliver measurable results at scale—all while managing a high-performing SEO team.

About the Role

The Sr. SEO Director will lead a team of Strategists and Project Managers, overseeing multi-channel campaigns that span SEO, Digital PR, and Social Media. This role requires deep experience with large franchise or multi-location businesses and the ability to balance enterprise-level complexity with local market execution.

Key Responsibilities

• Strategic Leadership: Shape high-level SEO strategy during client kickoffs and ensure seamless execution across campaign lifecycles.

• Performance Analysis: Conduct quarterly campaign audits using ranking reports, Google Search Console, and analytics to measure success and pivot as needed.

• Consulting & Documentation: Own the development of SEO consulting documents and collaborate with internal teams to refine recommendations.

• Prospective Client Reviews: Deliver site audits and competitive analyses to support sales efforts and new business development.

• Team Management: Lead, mentor, and grow a team of 8-16 members, including Lead Strategists, Project Managers, and Coordinators. Conduct weekly 1:1s, biweekly team meetings, and performance reviews.

• Training & Development: Provide SEO training to employees, contractors, and clients. Stay ahead of industry trends and lead internal innovation initiatives.

• Process Improvement: Document and refine internal processes to drive efficiency and scalability.

• Cross-Functional Collaboration: Partner with Sales, Account Management, Content, Social, Digital PR, PPC, and Development teams to ensure cohesive campaign execution.

Supervisory Responsibilities

• Direct reports: 4-5

• Conduct weekly 1:1s with direct reports and client's  SVP of SEO

• Lead biweekly team meetings

• Host at least one webinar annually and an Innovation Friday every six months

• Support sales pitches as needed

• Create clear growth paths and goals for team members

Qualifications

• 10+ years of digital marketing experience, with 10+ years specifically in SEO

• Agency experience required

• Deep expertise in on-site SEO, technical SEO, link building, and keyword strategy

• Strong understanding of content strategy, user experience, and the intersection of social media and SEO

• Proficiency with WordPress and major social platforms (Facebook, LinkedIn, YouTube, etc.)

• Proven client-facing experience with enterprise or franchise clients

• Ability to navigate complex organizational structures and drive results through collaboration and persistence

• Strong communicator who can prioritize multiple projects and lead with confidence

Key Performance Indicators

• Client retention and satisfaction

• Department revenue growth

• Team education, training, and professional development

Why Join Ignite Visibility?

• Competitive contract compensation based on experience

• Fully remote workforce

• Recognized as a Top-Tier Franchise Marketing Supplier by Entrepreneur Magazine (2018-2025)

• Two-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative)

• Named Best Places to Work in San Diego (2017, 2020)

• Inc. 5000 Fastest-Growing Companies (2017-2025)

• Fastest-Growing Private Companies in San Diego (2016-2022)

If you're a strategic, disciplined leader who thrives on solving complex challenges and driving real results, we want to hear from you.