Expert Transformation & Marketing Lead - OTC & Wellness

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About Haleon
Hello. We’re Haleon. A world-leading consumer health company, shaped by all who join us. Together, we’re improving everyday health for billions of people by growing and innovating our portfolio of category-leading brands – including Sensodyne, Voltaren, Panadol, Otrivin, Centrum and Eno – through a unique combination of deep human understanding and trusted science.
With ISC operating as an independent Operating Unit with end-to-end accountability, this role plays a critical leadership role in shaping expert-led growth for the ISC OU while leading the Expert Marketing function for OTC and Wellness, one of Haleon’s largest, fastest-growing and most complex portfolios.

Role Purpose
The Expert Strategy & Transformation and OTC + Wellness Expert Marketing Lead is accountable for driving the Expert Strategy & Transformation agenda across the whole Expert function and portfolio (in partnership with the Head of Categories, Head of Expert, and other OU LT members) while leading Expert Marketing with a particular focus on OTC & Wellness within the ISC OU.
This is a combined strategic + execution leadership role, integrating:
1.Expert Strategy & Transformation – shaping HCP-led growth strategy, embedding expert thinking early in innovation and category plans, and driving simplification and scale
2.Expert Marketing Leadership – owning expert strategy, content, activation and performance
3.ISC OU Enablement – acting as the single Expert SPOC for OTC & Wellness, ensuring clarity of decisions, prioritisation and execution in line with the Haleon Operating Model

The role operates at the intersection of Category Strategy, Innovation, Medical, Expert Marketing and Commercial execution, with a strong mandate on impact, speed, and disciplined delivery.

Key Accountabilities
A. Expert Strategy & Transformation (Whole Expert function & portfolio)
1. HCP Segment Strategy & Prioritisation
•Identify and accelerate the right HCP segments across the Expert portfolio, tailored to category maturity, access priorities and growth ambition
•Define clear HCP prioritisation frameworks that maximise recommendation and prescription impact
•Identify and leverage cross-category synergies (e.g., Pharmacists, GPs) where audiences overlap, while preserving category-specific depth

2. Expert-Led Demand Creation
•Design and drive HCP-led demand creation strategies aligned to portfolio and Access (India 2 / rural) priorities
•Improve the quality, relevance and effectiveness of expert engagement models, ensuring strategies translate into behaviour change
•Partner closely with Expert Sales, GTM and ComEx teams to ensure strategy lands in execution

3. Innovation Enablement from an Expert Lens
•Embed expert thinking early in innovation and NPI lifecycles (idea → pilot → scale-up)
•Influence product positioning, claims, education strategy and adoption plans using expert insights
•Ensure innovations are designed for success with HCPs, including across relevant cross-category adjacencies

4. Data-Led Insight & Feedback Loops
•Leverage data from HCP interactions, engagement metrics and medical feedback
•Translate expert insights into clear inputs for portfolio strategy, innovation and category plans
•Partner with Business Insights & Analytics to ensure expert metrics are tracked, interpreted and acted upon

5. Ways of Working & Governance
•Act as the central expert strategy node connecting Category, Expert Marketing, Expert Sales, R&D, Medical Affairs.
•Support simplification of decision-making, clear RACIs and faster execution as part of ISC OU transformation
•Influence outcomes without owning P&L, through upstream strategic quality and downstream effectiveness

B. Expert Marketing Strategy & Activation (OTC & Wellness)
6. Expert Marketing Strategy (OTC & Wellness)
•Own the Expert Marketing strategy with a particular focus on OTC & Wellness, ensuring differentiation grounded in trusted science and human relevance
•Define expert value propositions, strategic narratives and engagement architecture by category and brand

7. Content, Toolkits & Scientific Storytelling
•Lead development of expert content pipelines (claims, studies, toolkits, scientific narratives, e-learning)
•Partner with R&D, Medical, Regulatory and Global teams to ensure credibility, compliance and scalability

8. Performance Management & Optimisation
•Establish and run disciplined performance dashboards for Expert Marketing (coverage, effectiveness, ROI)
•Drive continuous optimisation based on what truly drives recommendations and adoption

C. Leadership & Stakeholder Management
9. Team Leadership
•Lead, coach and develop a high-performing Expert Marketing team, building depth of expertise and a strong performance culture
•Develop future capability in expert strategy, content excellence and activation effectiveness

10. Cross-Functional Partnership
•Act as a trusted strategic partner to Category Heads, Sales, Medical, R&D, Digital, ComEx and external experts
•Represent ISC Expert Marketing in cross-OU and Global forums, contributing to enterprise learning and evolution of the Expert model

Success Measures (Targeted Outcomes)
Success in this role is measured by:
•Early growth in expert recommendations / prescriptions, especially for innovations
•HCP coverage and activation effectiveness aligned to IAP priorities
•Innovation success rate influenced by expert strategy inputs
•HCP satisfaction and engagement quality
•Improved speed, clarity and effectiveness of expert-led decision making

Experience & Capability (Why You)
•13 -15+ years’ experience in Strategy, HCP/ Pharma Marketing, Category Marketing, Pharma or Consumer Health.
•Proven track record of leading expert-led growth strategies with impact
•Deep understanding of omnichannel expert engagement, content strategy and GTM enablement
•Strong influencing, storytelling and stakeholder leadership capability
 

 

 

 

 Job Posting End Date

 

 

2026-09-05

 

 

 

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

 

 

 

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

 

 

 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.