CRM Product Functional Lead

Mission Overview:

We are seeking a CRM Product & Functional Lead for a consultancy mission at a client site, representing Keystone Solutions. The primary objective of this role is to implement and maintain Salesforce as a CRM tool, ensuring its optimization and functional design.

Key Responsibilities:

• Manage the product roadmap and functional design of Salesforce platforms.
• Coordinate cross-functional CRM initiatives involving Marketing, B2B, Customer Care, and Floya.
• Conduct in-depth functional analyses and define CRM solutions to automate business processes, enhance customer experience, and optimize Customer Care operations.
• Identify, analyze, and implement new use cases based on Salesforce's AI capabilities to improve operational efficiency and client autonomy.
• Drive the Marketing strategy and external communication through Salesforce, creating personalized customer journeys.
• Monitor the impact of digital marketing campaigns through comprehensive reporting and analytics.
• Create and manage tickets related to user requests.
• Implement a closed-loop feedback management system through reporting based on customer interactions.
• Integrate with existing systems and back-end to ensure Salesforce has access to all necessary data for CRM strategy needs.
• Establish analytics for customer relationship management and KPI tracking.
• Follow up and resolve incidents.
• Collaborate with business stakeholders and various IS leaders (PO, architects, PM, etc.).

Candidate Profile:

• 5+ years of experience in CRM management, specifically with Salesforce.
• Strong analytical skills and experience in functional design.
• Proven ability to work collaboratively in a dynamic environment.
• Excellent communication skills, both written and verbal.
• Experience in managing cross-functional teams and projects.

This role offers the opportunity to work on dynamic projects, providing a broad learning experience and the chance to grow your career within Keystone Solutions. As a

If you are ready to tackle technical and strategic challenges in a dynamic consultancy environment, apply today at Keystone Solutions Career Portal.

Duration: As soon as possible - 31/12/2026 4 months • (full time)

Skills required:

• Acceptance Testing - Level: Advanced - Most recent: This year
• BPMN - Level: Advanced - Most recent: This year
• Budget management - Level: Advanced - Most recent: This year
• Business Analysis - Level: Advanced - Most recent: This year
• Business Requirements - Level: Advanced - Most recent: This year
• Communication - Level: Advanced - Most recent: This year
• Confluence - Level: Advanced - Most recent: This year
• Data Migration - Level: Advanced - Most recent: This year
• Demand Management - Level: Intermediate - Most recent: This year
• Documentation - Level: Advanced - Most recent: This year
• Functional Analysis - Level: Advanced - Most recent: This year
• Incident Management - Level: Advanced - Most recent: This year
• Integration Testing - Level: Advanced - Most recent: This year
• ITIL v4 - Level: Intermediate - Most recent: This year
• Jira - Level: Advanced - Most recent: This year
• Portfolio Management - Level: Intermediate - Most recent: This year
• Release Management - Level: Advanced - Most recent: This year
• Salesforce - Level: Advanced - Most recent: This year
• Salesforce Marketing Cloud - Level: Advanced - Most recent: This year
• Salesforce Sales Cloud - Level: Advanced - Most recent: This year
• Stakeholder Management - Level: Advanced - Most recent: This year
• Unit Testing - Level: Advanced - Most recent: This year
• User Stories - Level: Advanced - Most recent: This year

Language requirements:

Dutch or French
Level Native or bilingual proficiency
English
Level Professional working proficiency