Founding Sales Representative

About the role

Westgate Supply (prev Soff) is rebuilding industrial distribution from the ground up. We buy and sell fasteners and industrial hardware — one of the largest, most fragmented, and least automated markets in the US — and we run the entire operation on AI. Quoting, sourcing, order processing, logistics: automated end to end. We're already shipping real orders to real customers in Texas and California.

Building something great requires working hard. We are meritocratic with very high standards. If you deliver, you have unlimited scope to grow.

We move quickly, care deeply about talent density, and hire people who want to solve difficult problems with unusually high ownership.

What we're looking for

We're hiring hard workers and fast learners who want a serious career in sales. This is in-person only (San Francisco / Oakland) and full-time. The work is challenging and the hours are long, but we make it worthwhile. You'll be the founding sales hire — everything you build, you own.

What you'll do

• Own accounts end to end: from first cold call to closed PO to delivered product to repeat order.
• Run outbound to procurement buyers at manufacturers and industrial contractors — calls, email, site visits.
• Quote fast. In distribution, speed wins the order. You'll work directly with our AI quoting stack to turn RFQs around in minutes, not days.
• Build supplier and customer relationships that compound — this business runs on trust and repeat volume.
• Check in with customers weekly, fix issues before they escalate, and spot expansion opportunities.
• Keep the CRM clean: next actions, owners, no dropped balls.
• Grow revenue inside existing accounts while opening new ones.

Why you should join

• Ground floor, literally: You're the first sales hire at a company that's already transacting. You'll shape how Westgate sells forever.
• Impact & speed: Your work shows up in revenue the same week. No committees, no waiting.
• Growth potential: We promote rather than hire. Deliver, and you're building and leading the sales org — not just working in it.
• Unfair advantage: You're not selling with a catalog and a phone. You're selling with an AI engine behind you that quotes and processes orders faster than any incumbent distributor can.

About Westgate Supply

Westgate Supply is an AI-native distributor of fasteners and industrial hardware, headquartered in San Francisco with warehousing in Oakland. We're not a marketplace or a software vendor — we take title, hold inventory, and serve manufacturers directly. Automating the back office lets us quote faster, price sharper, and give customers the responsiveness that legacy distributors can't match.