E-Commerce Marketing Manager

Job Description

Are you an experienced digital marketeer or an e-commerce specialist who wants to play a key role in driving the digital transformation across Romania, Bulgaria, Moldova and Israel?

Our E-commerce Marketing Manager will play an instrumental role in developing the eCommerce strategy on a regional level and with your knowledge and mentality you will contribute in our mission to help us achieve our aim to reach millions of children globally with LEGO

experiences!

****All applications should be in English****

****No relocation support is offered for this role****

Core responsibilities

• Lead the development and execution of the local eCommerce retail marketing activation calendar across key omnichannel and pure-player retailers - ensuring alignment with commercial priorities, seasonal moments, and global marketing campaigns.
• Drive digital retail media and shopper marketing initiatives across retailer platforms, including onsite visibility, paid media, SEO/SEM, and campaign optimization to maximize traffic, conversion, and sales performance
• Partner closely with Key Account Managers and cross-functional stakeholders to identify commercial opportunities, optimize product visibility, and support sustainable eCommerce growth across strategic retail partners
• Monitor, analyze, and optimize eCommerce performance metrics, leveraging data insights and dashboards to improve campaign effectiveness, ROI, shopper engagement, and overall channel performance
• Ensure best-in-class execution of online product presentation and discoverability by optimizing product listings, branded content, search relevance, and secondary placements across retailer ecosystems
• Collaborate with regional and global teams to localize eCommerce strategies, campaigns, and toolkits, while ensuring alignment with global brand guidelines and local market needs.
• Manage relationships with external agencies, retail media partners, and platform stakeholders to continuously improve digital activation capabilities and retail marketing execution
• Support the development of eCommerce capabilities within the broader organization by sharing insights, best practices, and market learnings with internal stakeholders across Sales and Marketing teams

Play your part in our team succeeding

As part of the local eCommerce team in BU ROBGIS, we are focused on accelerating sustainable growth across our omnichannel and pure-player retail partners in Romania, Bulgaria and Israel. The team plays a critical role in connecting strong commercial execution with impactful shopper marketing strategies, ensuring the brand delivers engaging and seamless experiences across the digital retail landscape.

In this role, you will help bring our eCommerce ambitions to life by driving retail marketing activations, digital visibility, and performance-focused campaigns across key online partners. Working closely with Sales, Marketing, and regional teams, you will contribute to growing consumer sales, strengthening retailer partnerships, and advancing our eCommerce capabilities across the wider organization.

Do you have what it takes?

• Work experience in eCommerce, digital marketing, retail marketing, shopper marketing, or online trade marketing - preferably within FMCG, retail, consumer goods, or omnichannel environments.
• Strong understanding of eCommerce ecosystems, retail media, digital activation, and online consumer behavior across major e-retail platforms.
• Experience working with performance-driven campaigns, data analysis, and translating insights into actionable business recommendations.
• Strong knowledge of Google Analytics, retail media platforms, SEO/SEM tools - eCommerce dashboards is considered an advantage.
• Ability to manage multiple stakeholders and collaborate effectively across Sales, Marketing, Finance, and external partners in a fast-paced environment.
• Strong analytical mindset combined with creativity and commercial acumen.

Join the global LEGO® family!

What’s in it for you? Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.