- Location
- WCG-Wrigley, R&F Tower, Guangzhou, China
- Workplace
- Onsite
- Type
- Full-time
- Department
- Marketing
- Seniority
- Entry
- Source
- Workday
Description
Job Description:
What will be your main responsibilities?
- Innovation & Portfolio
- Lead beyond-product innovation with aligned strategy and concepts.
- Go-to-market Strategy
- Represent the brand in Mini/CVS channels, New Retail, and D-com channels
- Provide channel insights to support brand growth strategy
- Communication & Activations
- Lead the communication strategy and marketing campaign activation.
- Direct cross-functional team and agency to deliver brand activations in a quality and effective manner, and manage global sharing and communication.
What are we looking for?
1- Solid business acumen and brand growth strategy planning and implementation
2- Solid brand portfolio management skills. Good on launch and nurture innovation ideas. Good agility to capture channel shifts to drive a channelized portfolio.
3- Good collaboration with cross-functional teams to deliver brand initiatives, including but not limited to brand communication omni channel brand activities.
4- Strong leadership on team management and talent development. Creating an inspiring, result-driven culture to deliver results in challenging situations
What can you expect from Mars?
1. Work with diverse and talented Associates, all guided by the Five Principles.
2. Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
3. A strong focus on learning and development support from day one, including access to our in-house Mars University.
4. An industry-competitive salary and benefits package, including company bonus.
