- Salary
- $5k – $6k
- Workplace
- Remote
- Type
- Full-time
- Department
- Marketing
- Source
- RecruiterFlow
Description
HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity.
Job Title: Remote Head of Marketing & Growth - (100% Work From Home)
Location: Remote from Latin America
Position Type: Full-time
Salary: $5,000 – $6,000 USD/month
Our Client
Our Client is a fast-growing, 30-person US B2B professional services firm operating at the cutting edge of enterprise systems, Airtable, workflow automation, and AI-enabled solutions. Partnering with mid-market and enterprise organizations, our client helps businesses digitize and scale their core operations. Built on a culture of data-driven experimentation, continuous learning, high autonomy, and cross-functional transparency, our client provides an environment where marketing strategies directly drive qualified pipeline growth, customer acquisition, and enterprise expansion.
Job Overview
Our Client is seeking a strategic, hands-on, and revenue-focused Head of Marketing & Growth to build and lead an end-to-end growth engine. Reporting directly to the CEO, this executive will own marketing-generated pipeline creation, reducing company reliance on partner and ecosystem referrals. The Head of Marketing & Growth will define messaging, manage channel economics, build HubSpot analytics frameworks, execute marketing experiments, and align growth initiatives closely with Sales, Delivery, and Finance teams.
Key Responsibilities
Pipeline Ownership, Growth Engine & Data Analytics
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Owns marketing-generated pipeline and revenue contribution metrics company-wide, focusing on qualified business opportunities rather than vanity metrics.
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Defines, monitors, and optimizes the full marketing funnel (acquisition, qualified leads, opportunities, pipeline, and closed revenue) to eliminate conversion bottlenecks.
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Builds and maintains the marketing operating system inside HubSpot, managing attribution models, lifecycle stages, UTM parameters, and executive reporting dashboards.
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Manages the marketing budget and acquisition economics, calculating CAC and ROI to build clear commercial cases for spend reallocations or campaign scaling.
Multi-Channel Experimentation & Go-To-Market Strategy
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Designs and executes structured, hypothesis-driven marketing experiments across SEO/AEO, LinkedIn, paid search, email automation, webinars, and account-based marketing (ABM).
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Translates complex technical capabilities (enterprise systems, Airtable, automation, AI) into sharp Ideal Customer Profiles (ICPs), value propositions, and GTM messaging.
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Owns the content and authority strategy, aligning case studies, executive thought leadership, and pillar content with specific buyer journey stages.
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Leverages modern AI-first marketing tools, agents, and automation workflows to scale research, analysis, content production, and campaign execution without linear headcount growth.
Cross-Functional Collaboration & Department Scaling
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Partners closely with Sales leadership to align lead qualification standards, feedback loops, deal attribution, and opportunity conversion rates.
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Collaborates with creative, content, and execution team members, defining future team roles, process workflows, and capability requirements as the company scales.
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Reports directly to executive leadership on marketing investments, experiment learnings, pipeline contributions, and growth forecasts.
Qualifications, Skills, and Key Competencies
Required Qualifications
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B2B Pipeline Ownership: Proven track record of owning marketing-generated pipeline in a B2B environment, with measurable evidence of driving qualified opportunities and revenue.
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Analytical & Commercial Judgment: High proficiency analyzing funnel metrics, conversion rates, CAC/ROI, and multi-touch attribution to diagnose underperforming campaigns.
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Hands-On Leadership & Autonomy: Comfortable operating as both senior strategic owner and hands-on execution lead in a lean, fast-paced environment.
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Demand Generation & Channel Mastery: Direct experience running multi-channel B2B demand generation campaigns across organic, paid, email, content, and event channels.
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Marketing Operations Literacy: Hands-on fluency with HubSpot CRM, marketing automation platforms, campaign tracking systems, and funnel dashboards.
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Fluent English Communication: Exceptional written and spoken English skills, capable of translating technical enterprise services into clear messaging for US C-suite buyers.
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Schedule Alignment & Remote Setup: Full commitment to US business hours with a quiet home office, enterprise-grade internet, and high-performance remote hardware.
Preferred Qualifications (Nice to have)
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Background leading marketing or growth in B2B professional services, technology consulting, SaaS, automation, or AI firms with consultative sales cycles.
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Experience building or scaling a marketing function from foundational stages to a structured growth engine.
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Hands-on experience with HubSpot, ClickUp, Google Ads, LinkedIn Campaign Manager, and modern AI marketing workflows.
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Familiarity with partner ecosystems such as Airtable, Salesforce, HubSpot, or Anthropic.
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Competitive Compensation: Fixed monthly salary of $5,000 – $6,000 USD/month.
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Stable Shift Structure: Consistent Monday – Friday schedule aligned with US business hours.
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High-Impact Executive Leadership: Direct access to executive leadership and opportunity to shape the company's GTM roadmap.
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100% Remote Infrastructure: Execute marketing and growth strategies remotely from anywhere in Latin America.
Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.
Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America.
To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don’t qualify for will not improve your chances and may affect future applications.
All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.