VP, Integrated Media Activation Strategy

The Role

Great media strategy comes to life through bold ideas, connected channels, and measurable business impact. Wpromote is looking for a VP, Media Activation Strategy to bridge strategy and execution, bringing together brand, performance, and innovative media opportunities into one cohesive activation approach. In this highly visible, new business-focused individual contributor role, you'll lead integrated media activation strategies across Paid Search, Paid Social, Programmatic, Video, and emerging channels, translating complex enterprise strategies into actionable plans that drive results.

Partnering closely with Client Strategy, Media, Creative, and Data & Analytics, you'll play a critical role in high-stakes enterprise pitches, develop innovative media partnerships, and help bring newly won accounts to life. We're looking for a strategic thinker and hands-on media leader who can move seamlessly between executive-level conversations and tactical execution, challenge conventional approaches to media investment, and inspire cross-functional teams to think beyond individual channels. If you're passionate about pushing the boundaries of media and turning bold ideas into measurable results, we'd love to meet you!