CRO Specialist

smartdept. is searching for a CRO Specialist for a growth and transformation consultancy serving ecommerce, retail, and DTC brands. This is a fully remote, ongoing freelance contract opportunity.

You'll help ecommerce brands turn more visitors into customers by testing and improving landing pages and checkout flows.

What You'll Do:

• Analyze where visitors drop off on landing pages and checkout
• Use heatmaps, session recordings, and analytics to find opportunities
• Develop test ideas and plan A/B tests
• Set up, run, and report on tests
• Partner with designers and developers to build winning variations
• Share clear recommendations with the team

What You'll Need:

• Hands-on CRO experience for ecommerce or DTC brands
• Experience with A/B testing tools like VWO, Optimizely, or similar
• Experience with heatmap and session tools like Hotjar or Microsoft Clarity
• Working knowledge of GA4
• Comfort using AI tools to work faster
• Clear, reliable communication

Nice-to-Have Skills:

• Figma for wireframes or test mockups
• Shopify checkout and landing page tools
• Google Tag Manager
• UX or copywriting background