Global Marketing Director

Description

The Global Marketing Director shall provide executive-level marketing leadership, strategic planning, and business development support. 

Key Responsibilities

 Strategic Marketing Leadership 

• Develop and execute comprehensive marketing strategies targeting hotel owners, developers, hotel management companies, architects, designers, purchasing professionals, and other decision-makers.  
• Support revenue growth through strategic marketing initiatives that align with corporate objectives. 
• Position Carver & Associates as a premier hospitality procurement firm specializing in FF&E, OS&E, project management, sourcing, and purchasing services. 

Brand Management 

• Maintain and strengthen the Company’s brand identity across all platforms. 
• Ensure consistency in messaging, graphics, presentations, and corporate communications. 
• Develop and maintain marketing collateral including brochures, sales sheets, project portfolios, case studies, capability statements, and presentations. 

Digital Marketing & Social Media 

• Manage the Company’s digital presence, including LinkedIn, Facebook, Instagram, YouTube, and other appropriate platforms. 
• Develop and manage email marketing campaigns and lead-nurturing initiatives. 
• Coordinate website content updates and support search engine optimization (SEO) initiatives. Public Relations & Communications 
• Draft and distribute press releases regarding company milestones, project awards, executive appointments, and strategic partnerships. 
• Build relationships with hospitality media outlets and trade publications. 
• Coordinate media interviews, speaking engagements, and corporate communications. 
• Support reputation management initiatives. 

Trade Shows & Industry Events 

•  Coordinate the Company’s participation in hospitality conferences, trade shows, and networking events. 
• Manage exhibit planning, sponsorship opportunities, promotional materials, and event logistics. 
• Assist with post-event lead follow-up and reporting. 
• Represent Carver & Associates at industry events when requested. 

Content Development 

• Develop articles, newsletters, blogs, white papers, case studies, client success stories, video content, and marketing campaigns. 
• Highlight completed hospitality projects, renovations, conversions, procurement initiatives, and client testimonials. 
• Collaborate with project management and business development teams to create compelling marketing content. 

Marketing Analytics & Reporting 

•  Establish measurable marketing Key Performance Indicators (KPIs). 
•  Monitor marketing performance and prepare periodic executive reports measuring campaign effectiveness and return on investment. 

Marketing Leadership 

•  Coordinate and provide direction to marketing consultants, agencies, photographers, videographers, graphic designers, website developers, and other marketing vendors as requested. 
•  Foster collaboration between marketing, procurement, project management, and business development teams. 
• Other duties as assigned

Requirements

Qualifications:

Education

• Bachelor’s Degree: A 4-year degree in marketing, business administration, communications, advertising, or a closely related field.

     Advanced Degree (Preferred)

Experience

• 5+ Years in the Field: Generally, 10+ years of progressive marketing experience, with a proven track record in mid-to-senior leadership roles (such as Global Marketing Manager or Senior Brand Manager). 
• B2B or B2C Leadership: Experience aligning global business objectives with regional execution, managing cross-functional teams, and overseeing multi-market campaigns. 
• Demonstrated history of managing large-scale global marketing budgets, external creative/PR agencies, and vendor partnerships.

Core Technical and Digital Skills

• Proficiency in modern marketing stacks, including CRM platforms (like Salesforce.com), marketing automation, SEO/PPC, analytics, and Account-Based Marketing (ABM). 
• Data-Driven Decision Making: Strong ability to analyze global marketing metrics, ROI, conversion rates, and pipeline growth to pivot strategies. 
• Brand & Content Stewardship: Expertise in global brand positioning, messaging consistency, thought leadership, and multi-channel content ecosystems.

Global & Interpersonal Competencies

• Cultural Adaptability: Understanding of diverse international markets, local consumer behaviors, cultural nuances, and regional trade regulations. 
• Communication & Collaboration: Executive-level storytelling and communication skills, often requiring proficiency in English and familiarity with managing distributed global teams across multiple time zones.