EXECUTIVE, GENERAL PRACTITIONER REFERRAL

1) GENERAL DESCRIPTION

The Executive (GP Focus) is responsible for supporting the Head of Business Growth & Marketing in achieving departmental objectives through targeted marketing activities aimed at General Practitioners (GPs). This role involves establishing and maintaining strong relationships with GPs, driving referrals, and promoting healthcare services to GPs within a defined catchment area. Additionally, the role may include duties as assigned by management from time to time.

2) JOB DESCRIPTION

GP Relationship Management & Engagement 

• GP Network Development 
  Build, nurture, and maintain relationships with General Practitioners (GPs) in the local area (within a 10 to 20 KM radius). Act as the primary liaison between GPs and the hospital, facilitating communication and ensuring GPs are informed about hospital services and updates. 

• GP Visitations 
  Conduct regular visits to GPs within the local catchment area to establish trust and strengthen referral pathways. Provide information about the hospital's specialist services, facilities, and any new healthcare programs. 

• GP Feedback & Issue Resolution 
  Gather feedback from GPs regarding their experience with the hospital’s services, patient referrals, and any challenges they face. Work closely with internal departments (e.g., clinical, operations, billing) to address any issues or concerns raised by GPs. 

• GP Education & Support 
  Organize informational sessions, workshops, or webinars tailored for GPs to keep them updated on new treatments, hospital capabilities, and specialist expertise. Ensure GPs are equipped with the necessary information to make referrals. 

Marketing Support for GP Engagement

• Promotional Materials for GPs 
  Develop and distribute marketing materials, brochures, and informational content specifically designed for GPs, highlighting the hospital’s services and expertise.  

• Referral Program Development
  Work with the Head of Commercial & Marketing to create and implement a structured referral program that incentivizes GPs to refer patients to KPJ Klang Specialist Hospital. This may include organizing referral campaigns, loyalty programs, or educational sessions. 

• Targeted Marketing Campaigns
  Assist in the creation and execution of marketing strategies targeted specifically at GPs. This includes organizing events, seminars, and other engagement activities to raise awareness about the hospital’s services among the GP networks.  

• Performance Monitoring
  Monitor the performance of GP referrals and marketing initiatives. Track the number of patients referred by GPs and analyze data to evaluate the effectiveness of outreach efforts. Report findings to the Head of Commercial & Marketing.

New GP Recruitment & Network Expansion 

• GP Outreach & Recruitment 
  Identify and target new GPs within the region who may not yet be part of the hospital’s referral network. Actively engage with these GPs to introduce the hospital’s services and establish long-term relationships.  

• Area Expansion 
  Explore opportunities to expand the GP network beyond the immediate catchment area, especially in neighbouring districts where patient referrals can be increased. 

• Collaboration with GPs 
  Work with GPs to develop collaborative programs or initiatives, such as shared health screening programs, wellness events, or preventive healthcare campaigns, to foster deeper engagement.

GP-Focused Event Coordination & Support 

• GP-Centric Events 
  Plan, organize, and execute events specifically targeted at GPs. These may include clinical seminars, networking events, GP forums, and informational sessions that highlight the hospital’s capabilities and the expertise of its specialists. 

• Educational Workshops for GPs 
  Coordinate educational workshops on key medical topics, hospital services, and healthcare advancements. Ensure these events align with the hospital’s strategic marketing goals and provide value to the GP community. 

• GP Conference Support 
  Represent the hospital at GP conferences, medical fairs, and other healthcare events to promote KPJ Klang’s services. Coordinate hospital participation in these events and ensure promotional materials are available.

Internal Communication & Coordination 

• Cross-Departmental Collaboration 
  Coordinate with the relevant departments (clinical, billing, operations, etc.) to gather all the necessary information for GP outreach efforts. Ensure GPs receive timely updates about treatment costs, specialist availability, and service improvements. 

• Internal GP Training Support 
  Work closely with clinical teams to ensure that internal staff are knowledgeable about the GP referral process, enabling smooth collaboration between the hospital and GPs. 

• Competitor Analysis 
  Monitor and gather information about competitors, specifically regarding how they engage with GPs. Report on competitors’ activities, promotions, and service offerings that may impact GP relationships. 

Other Responsibilities

• Actively participate in any new services or initiatives introduced by the organization to ensure smooth implementation and contribution to hospital growth.

• Comply with all company policies, including health and safety policies, to maintain a safe and secure work environment.

• Ensure conformance to all relevant policies and procedures, including ISO standards (ISO 22000:2005, ISO 9001:2008, ISO 14001:2004), OHSAS 18001:2007, HALAL requirements, and the Malaysian Hospital Accreditation Standards.

• Always Adhere to Standard Service Practice (SSP) guidelines to ensure quality service delivery and patient care.

• Ensure full compliance with all legal requirements related to hospital operations.

• Uphold and implement processes that support the rights of patients and their families during care, regardless of age, race, language, religion, or social status.

• Adopt and practice the Patient Safety Goals as recommended by the World Alliance for Patient Safety (2008), contributing to continuous safety improvement measures.

• Perform any other duties as assigned by management to support the hospital’s operational and strategic goals.

3) JOB REQUIREMENT

• Bachelor in Marketing, Business Studies/Management, Mass Communication or any related discipline.
• Have interpersonal and communication skills.
• Critical thinking and problem-solving skills.
• Caring, honest, and responsible workers.
• Willingness to work on schedule hours, shift and weekends, public holidays and anytime called during an emergency.
• Passionate and commitment to patient centered care and continuous quality improvement.
• High integrity, patience, and high attention to details.