Brand PR Officer

The Branding / Brand PR Officer supports the execution of MR.DIY's branding, Brand PR and consumer storytelling agenda, with a focus on helping strengthen brand relevance, Top-of-Mind awareness and brand equity.

Key Responsibilities:

Brand Execution & Stewardship

• Support the Manager in implementing brand positioning, key messages and communication guidelines across Marketing initiatives.
• Review consumer-facing materials to help ensure consistency with MR.DIY's brand direction.
• Coordinate with Creatives, Campaigns and Digital teams to ensure brand messages are consistently translated across channels.
• Support the development of brand-building communication materials and toolkits.

Brand PR & Earned Media

• Support planning and execution of Brand PR programs aligned with Marketing priorities.
• Coordinate press materials, media outreach, product stories and other earned media requirements.
• Maintain media lists, PR trackers, coverage reports and related documentation.
• Work with external PR partners where applicable to ensure timely and accurate execution.
• Help identify relevant consumer-facing stories that can generate positive earned coverage.

Consumer Storytelling

• Support the development of product-led and problem-solution stories that make MR.DIY more relevant to everyday consumer needs.
• Work with Campaigns and Digital to identify opportunities for stronger storytelling across brand initiatives
• Help ensure communication is simple, relevant and easy for consumers to understand

Performance Tracking

• Support tracking of brand, PR and earned media performance measures.
• Consolidate coverage, reach, engagement and other agreed metrics.
• Assist in post-activity reviews and documentation of key learnings.

Cross-Functional Coordination

• Coordinate closely with Campaigns, Digital, Creatives and Insights & Analytics
  
• Support required alignment with Trade Marketing and other functions for integrated brand initiatives.
• Ensure timely delivery of materials, approvals and execution requirements

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business or related field
• At least 2–4 years of experience in Brand Marketing, PR, Communications, Content Marketing or related roles.
• Strong written and verbal communication skills.
• Good understanding of brand building, consumer communications.
• Experience working with PR agencies, media or influencers is an advantage.
• Organized and comfortable managing multiple projects and deadlines.
• Able to interpret basic performance data and translate learnings into action.
• Strong consumer orientation
• Good brand judgment
• Clear and concise communicator
• Organized and detail-conscious
• Collaborative and responsive
• Curious and willing to learn
• Able to work effectively in a fast-paced environment