Senior Communications Content Strategist

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
 

Grade: Professional 309

Pay Range: $82,700.00 - $124,000.00

Job Description

The Senior Communications Content Strategist is a member of the Brand Content and Communications team in WGU’s Institutional Advancement (IA) department. This role is responsible for building the university’s reputation among key audiences, including corporate partners, education thought leaders, policy makers, media, alumni, employees, and others.

This role will:

• Strengthen WGU’s brand authority through strategic, compelling storytelling.
• Amplify WGU’s impact by creating, editing, and facilitating content that is outcomes-focused, engaging, and trustworthy.
• Drive measurable channel and audience growth through data-informed and organization-aligned content strategies.

 

Responsibilities

• Manage content creation, dissemination, and analytics for the WGU Impact Blog and IgnitED newsletter on LinkedIn. 

• Write, edit, and/or repurpose content for use across WGU’s external channels (e.g., blog to social media, newsletter to short-form video, etc.) as assigned. 

• Execute on the university’s thought leadership strategy, ensuring consistent contributions across channels.

• Develop and execute distribution strategies across owned, earned and social channels to maximize content reach and engagement.

• Partner with communications staff regarding communications plans, content topics, copywriting, and editing. 

• Edit and publish press releases and media assets in partnership with communications teams.

• Create and implement AI-assisted processes to streamline editorial planning, reporting, etc.

• Optimize content for discoverability across traditional search and AI-driven platforms (e.g. generative search, answer engines), adapting formats and structures as those platforms evolve. 

• Support content development and editing for major university publications and initiatives (commencements, annual reports, etc.) as assigned.

• Meet personal, team, and department goals in a timely manner. 

This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities.  The contents of this document or related job requirements may change at any time with or without notice. 

Qualifications

Knowledge, Skills, and Abilities

• Ability to write insightfully and creatively for various channels and audiences, including blogs, web content, print collateral, etc.. Writing samples or portfolio required. 

• Experience writing for press and media relations purposes, including press releases and media assets.

• Strong ability to copy, edit and proofread according to both AP and Chicago styles. 

• Experience creating and executing multi-channel communications strategies.

• Ability to build relationships and manage projects across internal teams.

• Familiarity with SEO, GEO, and content marketing best practices. Working knowledge of how generative AI and answer engines are shaping content discovery, and ability to adapt content strategy accordingly. 

• Ability to translate one piece of content into multiple channel-native formats to maximize distribution ROI. 

• Ability to create and manage timely, informative channel and content performance reports using tools such as Adobe Analytics, LinkedIn analytics, and similar platforms.

• Experience with project management tools such as Asana and monday.com. 

• Ability to work independently, prioritize tasks efficiently, and manage projects as assigned. 

• Proficiency in Microsoft Office. 

Education:

• Bachelor’s degree in English, communications, journalism, public relations, or marketing. 

Experience:

• 5+ years of related experience

Physical Requirements: 

• Prolonged periods sitting at a desk and working on a computer  
• Must be able to lift up to 15 pounds at times  

Experience in lieu of education:

Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements.  Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.

Preferred Qualifications:

• Experience in higher education and/or nonprofits 
• Experience with content management systems 
• Experience in data analysis and reporting 

Travel:

This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed.  Additional travel may be assigned as needed to support business requirements

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at [email protected].

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.