- Location
- Auto and General Park, South Africa
- Type
- Full-time
- Seniority
- Manager
- Closing date
- Today
- Source
- Workday
Description
Join TIH, home to some of South Africa’s leading financial service providers, and grow your career while being part of an organisation with purpose.
Job Purpose
Responsible for developing and implementing social media strategies in order to increase the brands' online presence and improve the marketing and sales efforts. Run the social marketing campaigns through social media platforms and work closely with marketing and sales departments, the brand team as well as with our digital in-house team. Have a finger on the pulse of the latest social media trends and able to execute campaigns accordingly. Drive to change the status quo and build purposeful brands.Responsibilities
Strategy and Roadmap | DIGITAL MARKETING AND E-COMMERCE
Create marketing and social media campaigns and
strategies, including budget planning, content ideation and
implementation schedules. Create integrated and cost effective
social media strategies.
Social Marketing Plan Execution | DIGITAL MARKETING AND E-COMMERCE
Manage large top - and lower funnel digital marketing
campaigns and several aspects of the execution plan, such
as creating campaign concepts & strategy, in-platform
campaign building, setting target audiences, effectively
communicating value propositions, and integrating Paid
Social lead generation channels and platforms.
Marketing Campaign Development | MARKETING, BRAND AND EVENTS
Coordinate activities of agencies and act as their primary
point of contact while working within an established SLA to
deliver successful advertising/promotion/other marketing
campaigns.
Stakeholder Engagement | STRATEGY AND PLANNING
Ensure brand consistency in marketing and social media
messages by working with various company department
members, including advertising, product development and
brand management. Communicate TIH's CSI efforts to
business.
Social Marketing Capabilities | DIGITAL MARKETING AND E-COMMERCE
Explore new opportunities and trends across the social
marketing space and support implementation of specific
capability-building initiatives outlined in the social marketing
capability road map. Grow and expand company social
media lead generation presence into new social media
platforms and increase presence on existing platforms.
Website Maps and Templates Development | IT - APPLICATION AND SOFTWARE DEVELOPMENT
QA our website properties to make sure they are aligned to
our social media efforts and communications. Provide & QA
engaging text, image and video content for social media
accounts.
Insights and Reporting | DATA AND ANALYTICS
Collect customer data and analyses interactions and visits,
use this information to create comprehensive reports and
improve future marketing strategies and campaigns. Analyse
and report on social media campaigns.
Continuous Improvement | OPERATIONAL EFFICIENCY
Review existing operations in own area of work and
implement improvements in social media strategy. Map out
how digital assets will be optimized for the social platforms
as well as recommend new assets to internal team for new
Leadership and Direction | PEOPLE - LEADERSHIP AND SUPERVISION
Translate the business goals and objectives to ensure the
social strategy is aligned. Develop and grow knowledge and
talent within the team in order to stay on top of the latest
social media trends.
Personal Capability Building | PEOPLE - LEARNING AND DEVELOPMENT
Research industry-related topics and able to be a thought
leader on social media topics. Research consumer markets,
monitoring market trends and identifying potential areas in
which to invest, based upon consumer needs and spending
habits. Stay updated on new products and features and
marketing trends and develop own capabilities by formal
and informal training and coaching; gain or maintain external
professional accreditation where relevant to improve
performance and fulfill personal potential. Maintain an
understanding of relevant technology, external regulation,
and industry best practices through ongoing education,
attending conferences, and reading specialist media.
Budgeting | FINANCE - FINANCIAL MANAGEMENT PLANNING AND CONTROL
Manage the content and social media budgets and report on
ROI appropriately.
Compliance | GOVERNANCE AND POLICY MANAGEMENT
Responsible for quality control of the social media content.
Knowledgeable on GDPR and POPI rules and regulations
and ensuring compliance.
Organisational Capability Building | PEOPLE - LEARNING AND DEVELOPMENT
Provide coaching and guidance to the wider digital
marketing stakeholders to develop their social media
knowledge
Education
Grade 12/ SAQA Accredited Equivalent (Essential); Certifications in FaceBook BluePrint; LinkedIn; Instagram (Essential); TikTok Media Buying Certification (Advantageous); Relevant degree and/or Diploma (Essential)Experience
4 to 5 years social media specialization/management (Essential); Knowledge of standard and current social media practices (Essential); Experience within a financial services industry and Ecommerce (Advantageous). Managerial Experience: 2 or more years proven experience as a social media manager to deliver predetermined objectives as specified by more senior managers (Essential)