- Salary
- C$1k – C$3k/mo
- Location
- Brampton, Ontario, CA
- Type
- Part-time
- Department
- IT
- Source
- BetterTeam
Description
Modern Air Filtration Corporation is a Canadian air filtration manufacturer serving commercial, industrial, institutional, and residential markets. We manufacture and supply a wide range of air filtration products and are continuing to expand our digital sales, lead generation, and online presence.
We are looking for an experienced, hands-on Performance Marketing & CRO Manager who can take ownership of our paid advertising, website conversion performance, landing pages, lead generation strategy, tracking, and marketing analytics.
This is not a role for someone who only knows how to “run ads.”
We are looking for someone who understands the full customer journey — from the first Google search or Meta ad click all the way through to an inquiry, quote request, phone call, online purchase, or long-term customer.
What You’ll Be Responsible For:
- You will manage and continuously improve our paid acquisition and conversion strategy across Google, Meta, and our websites.
Your responsibilities will include:
- Manage and optimize Google Ads, including Search, Shopping, Performance Max, Display, and remarketing campaigns where appropriate.
- Manage Meta Ads across Facebook and Instagram.
- Build campaign structures around products, customer segments, industries, geography, and buyer intent.
- Perform keyword research, competitor research, audience research, and search-term analysis.
- Manage daily, weekly, and monthly advertising budgets.
- Continually improve:
- ROAS.
- cost per lead.
- cost per acquisition.
- conversion rate.
- lead quality.
- revenue generated from paid advertising.
- Identify campaigns, keywords, audiences, and products that deserve more budget — and cut wasted spend quickly.
- Build and optimize high-converting landing pages for specific campaigns, industries, products, and customer types.
- Develop landing-page messaging, headlines, CTAs, forms, layouts, offers, and conversion flows.
- Perform ongoing CRO — Conversion Rate Optimization.
- Create and manage A/B tests for:
- landing pages.
- headlines.
- CTAs.
- forms.
- pricing/promotions.
- ad creative.
- offers.
- Improve website conversion paths for both B2B leads and e-commerce customers.
- Work with our internal team or designers to develop effective ad creative.
- Recommend new campaign concepts, offers, promotions, bundles, and lead magnets.
- Set up and maintain accurate conversion tracking.
- Work with:
- Google Analytics 4.
- Google Tag Manager.
- Google Ads conversion tracking.
- Meta Pixel.
- Meta Conversions API.
- call tracking.
- form tracking.
- e-commerce tracking.
- Ensure attribution and reporting are accurate enough to make real business decisions.
- Build clear dashboards showing what is working, what is not, and where money should be allocated.
- Review competitors regularly and identify opportunities in paid search, paid social, SEO landing pages, and offers.
- Analyze user behaviour and identify areas where visitors are dropping off.
- Recommend website improvements based on data rather than opinion.
- Work closely with management to establish monthly revenue and lead-generation targets.
- Help develop the company's broader digital growth strategy.
What We Are Looking For:
- We are looking for someone with proven experience producing measurable results.
The ideal candidate will have:
- 4+ years of hands-on performance marketing experience.
- Strong experience managing Google Ads accounts with meaningful monthly budgets.
- Strong experience with Meta Ads Manager.
- Demonstrated ability to improve ROAS, CPA, CPL, and conversion rates.
- Strong understanding of Google Search campaigns and high-intent keyword strategy.
- Experience managing both B2B lead-generation and e-commerce campaigns is highly desirable.
- Strong understanding of landing-page design and conversion psychology.
- Hands-on CRO experience.
- Experience creating or directing landing pages using platforms such as WordPress, Shopify, Webflow, Unbounce, Instapage, or similar.
- Strong Google Analytics 4 and Google Tag Manager experience.
- Strong knowledge of conversion tracking and attribution.
- Experience with Meta Pixel and Conversions API.
- Ability to interpret data and make budget decisions quickly.
- Excellent copywriting instincts for advertising and landing pages.
- Ability to work independently and take ownership of results.
- Strong attention to detail.
Please DO NOT Apply If:
- Your experience is primarily posting organic social-media content.
- You depend entirely on agencies or freelancers to manage campaigns for you.
- You only know basic boosted Facebook posts.
- You cannot demonstrate measurable advertising results.
- You do not understand conversion tracking.
- You have never built or optimized a landing page.
- You cannot explain the difference between clicks, conversions, qualified leads, CPA, CAC and ROAS.
Skills
Google AnalyticsSEOGoogle AdsCPA