Manager, Marketing, APAC

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We are now looking for a Manager, Marketing, APAC to join our team at UPM Pulp. You will be a member of the global Marketing, Sustainability and Communications (MSC) team at UPM Pulp, which is part of the UPM Fibres Business Area. This position is based in Shanghai, China.

Greetings from your future manager

“In this role, you will lead the development of our regional marketing strategy and plans for APAC and drive marketing initiatives that directly contribute to our business objectives, customer engagement and brand positioning. You will work in close alignment with the global marketing team and the APAC Sales team to position UPM Pulp as the world’s leading multifibre pulp supplier, with focus on growing with our existing customers and achieving strong levels of customer engagement. This strategic, but also hands-on role calls for a commercially minded marketeer with proven expertise in developing and executing marketing plans in a B2B context.” – Kati Kaskeala, VP, Marketing, Sustainability and Communications, UPM Fibres

What you will do

• Develop and execute our marketing strategy and plan for the APAC region, focusing mainly on China and Vietnam, to drive business growth in alignment with our commercial objectives and our global marketing strategy
• Develop APAC marketing campaigns and/or initiatives based on global concepts and frameworks
• Plan and execute several annual high-profile customer and trade events together with the Senior Specialist, Marketing, APAC, with the main objective of increasing customer engagement and retention and positioning UPM Pulp as our customers’ preferred partner
• Ensure consistent and compelling brand messaging across all channels, localizing global narratives and creating locally relevant content for our digital channels, mainly WeChat
• Gather and use customer insights and data, together with our Sales and Market Intelligence colleagues, to continuously optimize the reach and performance of our marketing initiatives and channels
• Strengthen our marketing through processes, tools and best practices that drive efficiency and impact
• Build direct and fruitful relationships with our key customers in the region, proactively developing joint marketing initiatives with selected customers

Who you are

• You have a relevant master’s degree and a minimum of 7 years’ experience of developing and executing B2B marketing strategies and plans in an international company
• You know how to create a marketing strategy and plan which is fully aligned with commercial targets and gets buy-in from the Sales team
• You have a strong understanding of effective B2B communications and marketing channels in APAC, with the proven ability to develop and execute data-driven marketing campaigns and initiatives with measurable business results
• You have the proven capability to turn a company’s commercial strategy and a wide range of topics into compelling, customer-relevant messaging and content
• You have excellent communication and project management skills and are very experienced in organizing events
• You collaborate seamlessly with global and regional teams in cross-functional setups and have excellent interpersonal skills
• You’re an expert in digital marketing, including key platforms, automation tools and CRM systems
• You have excellent written and spoken English and Chinese (Mandarin) skills. Knowledge of Vietnamese is valued
• You are proactive, curious, structured and solution-focused. You manage pressure effectively, know how to set priorities and are a quick learner

This is what we offer to you

• A meaningful job: We have an inspiring purpose “We renew the everyday for a future beyond fossils”. Our work is impactful and transformative. 
• A caring community: Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.
• Development opportunities: We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.
• Responsible employer: Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.

Additional information

For support with submitting your application, please contact the HR Service Center at [email protected]

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