Assistant Account Executive

Overview

To act as the key tactician of each team, demonstrating ownership of projects and account work, strong follow- through and the ability to work with light hands-on management.

 

This position will serve as core team member for Allison+Partners Shanghai office’s existing client account. He/She will take the responsibility of media relations, PR content development (includes but not limited to press release, byline/feature article, speech, host/video script, social content, etc.,), event execution and vendor management.

 

As the core player of account team, this position should be mature enough to independently handle (or with limited supervise) mini-medium scale projects such as media roundtable engaging 8-12 media outlets, media/KOL cooperation, WeChat retainer’s daily liaison.

 

This role will also be required to assistant line manager for new business pitch and guide entry level staff’s daily work and make sure a qualified deliverable.

 

Responsibilities

• Actively pitches media to secure client coverage leveraging established media relationships
• Regularly meet with media in-person for effective relationship building
• Maintains ongoing knowledge of comms industry and media activity, and actively shares with team and clients, as appropriate
• Drafts press materials, client recommendations, award and executive speaking submissions, and bylines effectively and efficiently
• Develops story angles, both planned and proactive, on behalf of clients
• Demonstrates solid working knowledge of clients, products, competitors, industry, etc.
• Directs and supports event logistics and execution, including on-site support for team and client
• Manages time and projects well, meeting all objectives and deadlines
• Acts as the right hand person to supervising senior account executive or account manager
• Assists senior account manager with supervision of interns, account coordinators and assistant account executives
• Serves as the primary day-to-day contact for smaller accounts
• Oversees preparation and compilation of client and industry press clippings, client reports and media mailings
• Conducts research on behalf of clients and the firm, competency with Critical Mention, Sysomos and other online research and monitoring tools
• Reviews media lists and written materials from junior team members before sending to managers for approval
• Maintains client speakers bureau, awards and tradeshow schedule and program (researching appropriate opportunities, presenting to team and client, tracking deadlines, etc.)
• Competency around influencer and digital/social programs
• Maintains excellent communication with team and client
• Supports office management and organization, as needed (i.e. weekly supply orders, organizing supply closet, liaising with vendors, etc.)
• Takes direction well and follows through with light supervision
• Participates in an Allison+Partners’ committee
• Promotes and upholds Allison+Partners’ core values

Qualifications

• BA or BS in related field required
• Requires 1-2 years of public relations, marketing or related experience
• Excellent writer and shared examples
• Established media relationships
• Event and tradeshow experience
• Experience in managing speakers bureau, awards and conference programs
• Ability to prioritize workload, demonstrate effective time management skills
• Strong communicator with team, client and media, both written and verbal
• Thinks strategically and demonstrates creative thinking
• Self-motivated with a “can-do” attitude, relentless attention to detail and effective multi-tasker
• Proficient in Microsoft Word, PowerPoint and Excel
• Skilled in social media and influencer programs
• Enjoys working in collaborative, cross-office, team environment.
• Fluent in English oral and written