WORK OPTION: In Office

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·Develop and implement a comprehensive digital product strategy tailored to the Chinese market, leveraging insights from fan behavior and market trends.

·Lead the product development lifecycle, including ideation, design, development, testing, and launch of new digital products and features.

·Own and optimize the NBA China online product matrix, including: − NBA App (mobile and desktop) − WeChat Mini-Program (official NBA accounts and fan engagement tools) − Upcoming products (e.g., AI enhancements)

·Collaborate with cross-functional teams (e.g., engineering, design, marketing) to ensure seamless execution and delivery of high-quality digital products.

·Drive innovation by exploring emerging technologies (e.g., AI, AR/VR, mobile apps) to enhance fan experiences.

• Act as the APAC stakeholder and contributor to HQ-led AI exploration in sports media and copyright management.
• Provide regional insights, use cases, and testing environments for AI models and tools being developed globally.
• Translate business objectives into clear AI and digital product requirements, ensuring technical execution drives measurable fan engagement and revenue growth.
• Monitor AI and digital trends in China, to inform both regional and global strategy.
• Cross-Functional Leadership
• Collaborate with regional product, content, legal, and sales teams to ensure integrated planning and execution of AI-digital projects.

• Bachelor’s or Master’s degree in Computer Science, AI, Digital Media, Business, or a related field.• Proven track record of driving digital product development and business growth in the Chinese market.
• Minimum 10 years of experience in digital product management, AI product development, business development, or technology partnerships, preferably within media, sports, or digital content industries.

• Proven track record of working with major Chinese internet platforms (Alibaba, Tencent, etc.) on technology or content deals.
• Strong understanding of AI technologies and their practical applications in media, personalization, and interactive experiences.
• Excellent communication and stakeholder management skills, with the ability to engage both technical and commercial audiences.
• Fluency in English and Mandarin preferred.
• Strategic, entrepreneurial, and collaborative mindset.

Salary Range:

n/a

Job Posting Title:

Senior Director

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The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.