VP, Cobrand Lifecycle Marketing

Role Summary/Purpose:

The Consumer Engagement Lifecycle Marketing team is dedicated to driving rapid growth of our Card portfolios through meaningful touchpoints that deepen engagement and loyalty with existing Cardholders.  Looking for a marketing superstar to be dedicated to the Walgreens portfolio and lead the end-to-end customer lifecycle.  You have a strong marketing acumen, built from experience creating and executing high-impact marketing campaigns while maniacally focused on taking a cardholder-first approach.  You think strategically to identify opportunities to drive sales growth while simultaneously exceling at execution.  You will partner closely with the Walgreens Marketing Leader, other members of the Consumer Engagement COE team and members of other key cross-functional teams. You have a good understanding of Cobrand and/or general-purpose card marketing.  Your contributions will be a key driver in building loyalty to capture and retain top of wallet position. 

This role will report to the VP, Cobrand Lifecycle Marketing Leader.

Essential Responsibilities:

• Partner with Portfolio Marketing leader to develop and implement customer lifecycle plans to drive portfolio growth

• Design and execute existing customer communications to accelerate card usage in the early months and throughout the cardholder’s tenure specifically owning the early engagement, tenured and retention cardholder journeys, leveraging enterprise lifecycle marketing programs while optimizing and innovating to the unique Walgreens customer needs. 

• Drive continued innovation in evolving marketing programs most effective in shifting share of wallet and driving loyalty at scale

• Identify opportunity for a digital-first approach to differentiate portfolio marketing

• Partner with Analytics, Product, and Operations to analyze portfolio data and translate into insights and recommendations to drive card engagement, spend and loyalty

• Identify customer segments for targeted test-and-learn campaigns and curate messages and offers accordingly to deliver ROI positive results

• Manage end-to-end campaign development including forecasting and results reporting; managing the automation of email triggers and ongoing campaigns in partnership with Performance Marketing; effectively managing external agencies to drive high-impact creative while gaining cost efficiencies; articulating campaign strategy and results to key stakeholders

• Take the lead on other special projects as needed to drive portfolio growth

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor’s degree or, in lieu of a degree, a high school equivalent and 11+ years of marketing experience within the credit card industry.  

• 7+ years of relevant marketing experience to include:

• Marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products.

• Experience with digital marketing

• Ability and flexibility to travel for business as required

Desired Characteristics:

• Outstanding communications, relationship building, influencing and collaboration skills

• Hands-on experience with marketing execution, particularly email execution

• Ability to develop and implement actionable and measurable plans to drive business results

• Familiarity with marketing metrics and key performance metrics

• Strong project management skills.

• Track record of creative problem solving and ability to thrive in a cross-functional environment

• High energy, self-motivated, passionate innovator and customer advocate.

• Experience with Cosmos, Workfront and other SYF execution platforms a plus

• Experience in the credit card industry, particularly Cobrand Card space

Grade/Level: 12

                                                            

The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way of Working:

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events. 

 

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

 

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all. 

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing