Go-to-Market (GTM) Manager – Identity & Data Partnerships (ID Graph)

About Us

At Assembly, we help brands find the change to fuel business growth. We are an award-winning global brand performance agency, home to 1,600 talented people across 25 offices globally. We create unique data, technology and media solutions that enable faster and smarter problem solving and an inspired, collaborative workplace culture.

 

At Assembly we embody three core values: Show Up - actively contribute to a space of personal and collective growth; Make Change - embrace obstacles as opportunities, taking intentional steps to drive positive change; and Win Well - approach success with integrity, responsibility, and a commitment to collaboration, understanding that the journey is as important as the destination. Together, we create an environment that fosters continuous learning, adaptability, and a shared passion for making a meaningful impact.

 

We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence

 

Overview

We are looking for an experienced Go-to-Market (GTM) Manager to lead commercialization initiatives for our Identity Graph platform and data products. This role sits at the intersection of Product, Engineering, Sales, Legal, Finance, Procurement, and Strategic Partnerships to successfully launch new data capabilities, onboard data vendors, negotiate commercial agreements, and drive successful product adoption.

As this role involves daily collaboration with US-based customers, data partners, legal teams, vendors, and cross-functional stakeholders, the candidate must be comfortable working primarily during US business hours to ensure effective communication and timely decision-making.

The ideal candidate has prior experience in the AdTech, MarTech, Data, or Identity ecosystem and understands how audience data, identity resolution, measurement, enrichment, and privacy-first solutions are commercialized and delivered to customers.

 

( This role offers work from home, work timings: 5:30pm to 2:30am IST)

Responsibilities

Go-to-Market Strategy

· Define and execute GTM strategies for new ID Graph capabilities, datasets, APIs, and platform features.

· Build launch plans for new data partnerships and product releases.

· Develop positioning, messaging, pricing recommendations, and commercial packaging.

· Partner with Product Marketing and Sales Enablement to create customer-facing collateral.

Vendor & Partner Management

· Identify, evaluate, and onboard strategic data vendors and technology partners.

· Lead commercial conversations with data providers, identity partners, measurement vendors, and technology platforms.

· Own vendor relationships from discovery through contract execution, launch, and renewal.

· Drive quarterly business reviews and monitor vendor performance against commercial and operational KPIs.

Commercial Contract Management

· Lead commercial negotiations with external vendors and strategic partners.

· Review and negotiate:

o Master Service Agreements (MSAs)

o Statements of Work (SOWs)

o Data Licensing Agreements

o Non-Disclosure Agreements (NDAs)

o Pricing schedules

o Service Level Agreements (SLAs)

o Commercial and payment terms

· Partner closely with Legal, Finance, and Procurement teams to finalize agreements.

· Track contract renewals, vendor obligations, and licensing compliance.

Cross-functional Leadership

Act as the primary liaison between:

· Product Management

· Engineering

· Data Engineering

· Data Science

· Legal

· Finance

· Procurement

· Sales

· Customer Success

· External Vendors and Data Partners

Drive alignment across teams to ensure successful partner onboarding and product launches.

Product Discovery & Partner Enablement

· Participate in technical discovery sessions with Product and Engineering teams.

· Gather business and technical requirements from prospective partners.

· Evaluate partner capabilities and technical feasibility.

· Translate commercial requirements into product requirements.

· Support roadmap prioritization for external integrations and strategic partnerships.

AdTech & Identity Domain Expertise

Serve as the business expert across:

· Identity Graphs

· Audience Data

· Audience Measurement

· Audience Activation

· Data Licensing

· Data Enrichment

· Data Clean Rooms

· Identity Resolution

· Customer Data Platforms (CDPs)

· Programmatic Advertising

· Privacy-first Marketing

Understand the commercial implications of data acquisition, licensing restrictions, privacy regulations, and partnership models.

Financial & Commercial Analysis

· Develop business cases for new partnerships.

· Perform ROI and cost-benefit analyses.

· Support pricing and packaging decisions.

· Work with Finance on vendor budgets and forecasting.

· Track commercial performance of new products and partnerships.

Program Management

· Manage GTM timelines across multiple workstreams.

· Identify risks, dependencies, and mitigation plans.

· Drive launch readiness across Product, Engineering, Sales, and Operations.

· Ensure on-time execution of partner onboarding and product launches.

Required Skills

· 6–10 years of experience in Go-to-Market, Strategic Partnerships, Business Development, Product Operations, Commercial Product Management, or a related role.

· Proven experience in the AdTech, MarTech, Identity, Data, Digital Advertising, or Marketing Technology industry.

· Strong understanding of:

o Identity Graphs

o Audience Measurement

o Audience Segmentation

o Data Enrichment

o Data Licensing

o DSPs, SSPs, CDPs

o Clean Rooms

o Programmatic Advertising

· Demonstrated experience negotiating commercial agreements with external vendors and partners.

· Strong understanding of contract terminology, licensing models, commercial negotiations, and vendor management.

· Experience working closely with Legal, Finance, Procurement, Product, and Engineering teams.

· Excellent stakeholder management, negotiation, communication, and presentation skills.

· Strong analytical and problem-solving abilities.

· Must be willing and able to work during US business hours (EST/PST overlap) to support global stakeholders and partner engagements.

 

Preferred Qualifications

· Experience working with identity providers or data companies such as LiveRamp, Experian, TransUnion, Acxiom, Neustar, or similar organizations.

· Familiarity with GDPR, CCPA, and other data privacy regulations.

· Experience launching SaaS, data, or API-based products.

· Knowledge of Databricks, Snowflake, AWS Clean Rooms, BigQuery, or similar cloud data platforms.

· MBA or equivalent business experience is a plus.

 

Benefits

• Annual Leave in number of 15 allotted to all employees beginning of every calendar year.
• Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year.
• Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement
• Dedicated L&D Budget for all Teams to upskill & get certified
• All employees are entitled for Group Personal Accident Cover & Life Cover Insurance.
• Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents)
• Monthly Cross Team Lunch
• Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more

Equal Opportunities

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Social and Environmental Responsibility

At Assembly, we have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to; be a conscious citizen by actively participating in our organisation's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees at Assembly demonstrate commitment to sustainability and inclusivity in their actions and behaviors.