Partner Marketing Manager, Alliances and Channels (EMEA)

Department: Channel / Partner Marketing

Employment Type: Contract

Location: UK

Description

• Dublin or London hybrid 2/3 times a week in the office

• 12-month fixed-term contract
• Full-time, 40 hours per week

• Own and continuously develop the EMEA Alliances and Channels scaled partner marketing programme.
• Create clear partner engagement pathways, measurable milestones and structured progression criteria.
• Design and manage a tiered partner marketing journey in which partners can unlock additional marketing support, funding and opportunities as they demonstrate success.
• Develop scalable “Campaigns in a Box”, turnkey campaigns and marketing playbooks that partners can execute independently.
• Ensure partner-led campaigns maintain consistent messaging, positioning and brand quality.
• Build repeatable market development fund programmes, governance processes and activation frameworks aligned with partner maturity levels.
• Create self-service partner marketing resources, including campaign kits, messaging guides, content, event toolkits and enablement assets.
• Work closely with Partner Development Managers to identify partners that are ready to progress through programme tiers and receive increased investment.
• Measure programme performance using partner engagement, campaign adoption, pipeline contribution, funding utilisation and programme progression metrics.
• Identify opportunities to automate, standardise and simplify partner experiences across the wider partner ecosystem.
• Gather partner feedback and use adoption data and business impact insights to improve programme design.
• Collaborate with Product Marketing, Regional Marketing, Sales, Partner Development and Marketing Operations teams.
• Prioritise programme activity effectively when partner demand exceeds available capacity.
• Establish clear stakeholder alignment around priorities, resources and delivery trade-offs.
• Use AI tools as part of day-to-day work to improve speed, quality, efficiency and programme scalability.
• Support the creation and adoption of a scalable partner marketing framework.
• Increase partner-led marketing activity and campaign adoption.
• Improve partner progression through programme milestones and maturity tiers.
• Increase the utilisation and effectiveness of partner marketing funding.
• Contribute to the growth of partner-sourced and partner-influenced pipeline.
• Improve partner satisfaction with marketing resources, programmes and enablement.
• Reduce manual operational effort while improving partner outcomes.

• Approximately five to seven years of experience in partner marketing or a closely related discipline.
• Demonstrable experience managing partner marketing programmes across a broad ecosystem rather than a small number of strategic accounts.
• Proven experience building, managing or improving scalable marketing programmes with defined milestones, maturity stages or funding gates.
• Experience designing partner lifecycle programmes with clear progression criteria and engagement frameworks.
• Experience creating self-service marketing programmes, templates, turnkey campaigns or “Campaigns in a Box”.
• Experience managing market development funds, partner funding or co-marketing investments.
• Strong programme management skills, with the ability to manage multiple workstreams simultaneously.
• Proven ability to create structure, processes and operating frameworks where none previously existed.
• A proactive and ownership-led approach, with the ability to drive work independently rather than waiting for direction.
• Strong prioritisation skills and the ability to align stakeholders around clear trade-offs.
• An analytical mindset and experience using data to improve programme performance and partner engagement.
• Excellent stakeholder management skills across sales, partnerships, marketing and operations.
• Strong written communication skills and experience producing partner-facing content, playbooks and enablement materials.
• Ability to balance strategic programme development with detailed operational execution.
• Willingness to take a hands-on approach throughout the planning, delivery and follow-up stages of programmes, events and projects.
• Comfort using AI tools as a core part of daily work.

Preferred Skills

• Experience working within B2B SaaS, enterprise technology, platform ecosystems or systems integrator environments.
• Experience within a community-led or ecosystem-led software organisation where partners play a significant role in business growth.
• Familiarity with partner enablement, project management, CRM, event management and ecosystem intelligence platforms.
• Experience using tools such as Highspot, Asana, Salesforce, Splash, Hubble or Crossbeam.
• A strong interest in building systems, processes and repeatable programmes rather than delivering isolated campaigns.
• A natural focus on scale, automation, operational efficiency and continuous improvement.
• Confidence working in ambiguous environments and turning broad objectives into structured programmes.
• Ability to move comfortably between programme analysis, toolkit development and collaboration with partner-facing teams.
• Motivation to enable large numbers of partners through scalable resources rather than providing bespoke support to a small number of accounts.