- Location
- Peasmarsh, Surrey, United Kingdom
- Workplace
- Hybrid, Onsite
- Type
- Full-time, Contract, Internship
- Department
- Marketing
- Education
- Master
- Source
- RecruiterFlow
Description
Head of Content - B2B Exhibition
Location: Guildford (hybrid)
Hours: Full-time; flexible working considered.
Compensation: £68,000 OTE (subject to experience)
Why this is worth switching jobs
- Build the flagship from the inside. Design the content engine for a major new addition to a leading organiser’s portfolio - an international, trade-only expo with a multi-hall footprint and serious board-level attention.
- Own the market conversation. Your agenda will set what brands launch, what buyers prioritise and what the media covers - across product innovation, sustainability, supply chain, retail & e-commerce, and culture/brand storytelling.
- Run a programme that moves needles. Multiple show-floor theatres, a full-day standalone conference, curated partner forums over three high-intensity days, plus a year-round digital layer.
- Commercially central, not a side show. Remit tied to growth KPIs: qualified buyer attendance, session utilisation, sponsor lead quality, content NPS and renewal uplift. You’ll work shoulder-to-shoulder with the Content Director, event MD, sales and marketing leaders.
- Flex built in. Hybrid working, accountability-over-hours culture, and a supportive, multi-award-winning team.
What you’ll lead
- Editorial ownership of pillars, tracks and formats that convert into registrations, footfall and high-value meetings.
- Speaker strategy & relations: mapping, securing and coaching headline voices across brands, retailers/marketplaces, manufacturers/suppliers, technology, investors and creators; contracts, briefings and on-site care.
- Programme design & delivery: third-party conferences, show-floor theatres and a one-day standalone conference; agenda structure, format innovation and production quality.
- Partner content & showcases: with associations, federations, media and sponsors to create must-attend summits, buyer tours and demo zones.
- Measurement & optimisation: set and report KPIs (track attendance, session saturation, NPS, sponsor lead yield), driving continuous improvement each edition.
- 365 machine: turn live IP into articles, reports, webinars and community programming that feed audience and pipeline all year.
The scale of the job
- Event: large-scale, International, trade-only expo; multi-hall footprint; international audience from 50+ countries spanning brands, retailers, distributors, manufacturers, suppliers and media.
- Programme size targets: 100–120 sessions, 80–120 speakers, 4–6 stages, award/showcase theatre, buyer tours and live demos across 3 show days.
- Stakeholders: sales, marketing, operations, production, awards, PR/digital; plus advisory boards and strategic partners.
- Your success will be measured by: qualified buyer growth, session attendance, NPS, sponsorship, press/social reach, award engagement and exhibitor rebooks.
About you
- 5+ years leading content for large-scale B2B exhibitions/conferences.
- Proven record working with high-profile speakers, advisory boards and strategic partners, delivering complex multi-stage programmes on time.
- Editorially sharp and commercially wired; confident tying agenda choices to registration and revenue outcomes.
- Team leader who’s organised, proactive and calm on site; excellent copy instincts and stakeholder management.