Senior Commercial Sales Manager (m/f/d)

We are seeking a commercially driven and hands-on Senior Commercial Sales Manager (m/f/d) to lead sustainable revenue growth across Malaysia, Southeast Asia, selected East Asian markets, and AZN. Based in Malaysia, you will combine regional market development with direct sales, strategic account management, distributor performance management, and disciplined pipeline leadership.

 

What you’ll do 

• Regional Sales Strategy & Execution: Define country and customer priorities, translate regional opportunities into sales plans, and drive execution through order conversion.

• Revenue, Margin & Forecast Ownership: Take ownership of regional sales targets, profitable growth, pricing discipline, pipeline quality and reliable forecasting.

• New Business & Key Account Development: Identify and win high-value customers, projects and strategic accounts; build senior-level relationships and account plans that increase revenue, share of wallet and long-term customer value.

• Distributor Network Leadership: Select, develop and manage distributors through joint business plans, opportunity reviews, commercial support and performance-focused engagement.

• Complex Sales & Commercial Negotiation: Lead the full sales cycle for strategic opportunities, including needs analysis, solution positioning, quotations, negotiations and closing.

• Market Intelligence & Regional Prioritization: Monitor customer trends, competitor activity, project pipelines and business practices across Southeast and East Asia and convert insights into commercial action.

• CRM & Pipeline Governance: Maintain high-quality opportunity management in Salesforce or a comparable CRM, ensuring accurate stages, next steps, forecasts and reporting.

• Cross-functional Collaboration: Coordinate with Presales, Technical, Operations, Finance and headquarters in Germany to develop solutions and resolve commercial or operational barriers.

• Customer Experience, Risk & Escalation: Protect the customer journey from opportunity through delivery by managing expectations, resolving escalations, monitoring commercial and payment risks, and safeguarding the long-term relationship.

• Coaching & Commercial Standards: Support and mentor junior commercial colleagues, promote disciplined follow-up and CRM usage, and establish regional sales standards.

• Stakeholder & Authority Coordination: Manage communication with customers, public authorities and internal stakeholders, ensuring timely decisions, accurate documentation and dependable follow-through.

What you bring

• B2B Sales Experience: At least seven years of B2B sales experience across multiple countries and a record of winning and growing business.

• Market Knowledge: Strong knowledge of the market and understanding of Southeast and/or East Asian, ANZ customer structures, buying behavior, business practices, distributor models and commercial decision-making.

• Languages: Bahasa Malaysia, ideally at near-native level, with fluent business English for regional customer work and communication with headquarters in Germany.

• Commercial Skills: Strong capability in pricing, margin management, forecasting, contract terms, credit awareness and the commercial evaluation of opportunities.

• Negotiation & Communication: Confident engagement with senior decision-makers, distributors and internal leadership, with the ability to influence, negotiate and close.

• Leadership: Self-directed, resilient and highly accountable; able to prioritize markets, coach colleagues and deliver results.

• CRM: Experienced in structured pipeline management and forecasting using Salesforce or a comparable CRM platform.

• Mobility: Able and willing to be based in Malaysia with flexibility for occasional travel throughout Southeast and East Asia.

Desirable

• Industry Experience: Experience with geosynthetics, construction products, infrastructure solutions, technical industrial products or project-based sales.

• Network: An existing network of customers, contractors, consultants, distributors or market partners in Malaysia and the region.

• Additional Languages: Mandarin Chinese, Bahasa Indonesia or another language relevant to the assigned markets, not mandatory but welcome.

• Education: A degree or equivalent professional qualification in business, engineering, construction, international trade or a related field.

What we offer

An attractive salary and benefit package with benefit such as local statutory contribution, insurance coverage, medical & others allowances.

A challenging, varied role with interesting development opportunities, attractive remuneration and a pleasant working atmosphere in a successful, dynamic team.

If we have aroused your interest, we would be pleased to receive your complete application documents, stating your possible starting date.

Naue Asia Sdn Bhd

Lot 8598 & 8599, Batu 11, Jalan Segenting, 42500 Telok Panglima Garang, Selangor.

Phone: +6010 828 4947

www.naue.com