Associate Brand Manager

Associate Brand Manager
Teleworking from any city in Colombia

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER®

The Job:

As a Associate Brand Manager, you’ll be part of our NA Brand team working as a remote employee. You’ll get to:  

Strategic Brand Management:

• Support the Director and Brand Manager in developing and executing brand strategies across STANLEY and BLACK+DECKER portfolios.

• Analyze market trends, consumer insights, and competitive activity to inform strategy and tactical plans.

Project & Cross-Functional Leadership:

• Manage daily project activities and deliverables, ensuring alignment with brand objectives.

• Own project portfolio, collaborating with cross-functional teams including Product, Sales, Commercial, and Design

• Support Brand Manager on campaign objectives, KPI alignment, and performance; recommend improvements for execution.

Integrated Marketing & Campaign Execution:

• Coordinate and execute with North America Centers of Excellence (COEs) integrated digital marketing campaigns (website, email, organic + paid social, search, paid media, customer/retail).

• Manage creative development processes: initiate new jobs, develop creative briefs, review creative outputs, and provide feedback to internal studio partners.

• Support Brand manager on execution of marketing plans including packaging, photography, digital content, sales kits, and video content .

Brand Stewardship & Asset Management:

• Serve as a steward of the STANLEY and BLACK+DECKER brand portfolios, leading development and adherence to brand guidelines.

Product Innovation & Collaboration:

• Collaborate with Product, Sales, and Commercial teams to provide brand input during new product innovation and development.

Performance Analysis, Reporting & Budget:

• Track and report on brand performance metrics, campaign effectiveness, and project progress.

• Assist in preparing presentations and reports for senior management.

• Support budget management and resource allocation for brand initiatives.

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:  Insert description/requirements based on job….

• 2+ years of brand marketing experience, preferably working in a large matrixed organization

• Bachelor’s degree in marketing or communications

• Experience in Brand Campaign Development & Execution.

• Understands and can interpret data/analytics to dive deep into our end-user needs and problem solve.

• Strong communicator with excellent interpersonal skills that can manage internal/external partners with varying degrees of knowledge

• Strong business acumen, including financial/budget management skills

• Exceptional project management, organizational and communication skills

The Details:

You’ll receive a competitive salary and a great benefits plan.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources, including our digital learning portal.

• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.

• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!
 

#LI-NV1

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.