At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound. 

Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation. 

Job Description

Position Summary

The automotive industry is undergoing a fundamental transformation from hardware-centric systems to software-defined platforms.

To support this transformation, we are seeking a highly strategic, technically credible, and commercially driven Business Development Manager to accelerate the growth of the Automotive Technology Solutions business.

Unlike traditional automotive sales roles focused primarily on RFQs and system programs, this position is responsible for creating new software and platform opportunities, influencing future vehicle architecture, engaging software organizations and technology leaders, and expanding Bose software, audio technologies, active sound management solutions, and platform capabilities.

Key Responsibilities

Strategic Business Development

• Proactively identify, create, qualify, and develop new software, IP and platform business opportunities aligned with the Automotive Technology Solutions growth strategy.

• Build and maintain a robust opportunity pipeline focused on scalable software and recurring technology revenue.

• Develop account and market penetration strategies for targeted OEMs, Tier-1 suppliers and technology partners.

• Drive concept-phase and pre-RFQ customer engagement to influence future vehicle architectures and technology roadmaps.

• Support business case development and investment decisions related to Automotive Technology growth opportunities.

Technical Customer Engagement

• Build trusted relationships with different technical and engineering teams at OEMs

• Understand customer technology roadmaps and identify emerging software and platform opportunities.

• Translate customer needs into scalable product and platform opportunities.

• Lead customer workshops, proof-of-concepts and strategic technology discussions.

• Platform & Product Strategy

• Drive the evolution of reusable software platforms and technology building blocks that can scale across multiple OEMs and vehicle programs.

• Identify reusable technology opportunities across customers, programs and geographies.

• Support scalable product packaging, licensing and monetization strategies.

• Provide competitive intelligence, market insights and customer feedback.

Ecosystem & Strategic Partnerships

• Drive partnership strategies that expand Bose technology adoption.

• Identify opportunities to scale Bose software through third-party platforms.

• Define and execute long-term ecosystem strategies with internal stakeholders.

Commercial Excellence

• Support pricing strategy, licensing models and commercial positioning.

• Drive opportunity qualification and prioritization.

• Support revenue forecasting and ensure opportunities align with long-term Automotive Technology business objectives and profitability goals.

Qualifications

Education

• Bachelor’s degree in engineering, Computer Science, Business, Technology Management, or a related field.

• MBA or advanced technical degree is preferred but not required.

Experience

• Minimum 8 years of progressive experience in Business Development, Technical Sales, Product Management/Strategy, Strategic Partnerships, or related customer-facing technology roles.

• Experience within the automotive and software ecosystem, such as OEMs, Tier-1 suppliers, automotive software, semiconductors, or technology platform companies.

Required Skills & Competencies

Commercial, Strategic & Technical

• Strong business development and opportunity creation capabilities with a proven ability to develop growth strategies.

• Strong commercial acumen, including pricing, licensing, forecasting, and business case development.

• Experience with strategic account planning and pipeline management.

• Strong understanding of automotive audio systems, acoustics, signal processing, active sound management, immersive audio technologies, or related in-cabin user experiences.

• Ability to translate complex technologies into compelling customer value propositions and scalable business opportunities.

The Automotive industry is transitioning from hardware-defined systems to software-defined experiences. This role will help shape that transition by identifying new markets, creating scalable software businesses, and enabling Bose technologies to become foundational building blocks within the future Software-Defined Vehicle ecosystem.

Are you interested in this position?

We’d love to know you better! Submit your application by uploading your CV in English via the “Apply” button above.

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