Asst. Events Sales Manager

Position Summary

The Assistant Events Sales Manager supports the Events Sales Manager in generating, selling, planning, and executing private and club-sponsored events. This role serves as the primary point of contact for small to medium-sized events, ensuring exceptional guest experiences through accurate planning, clear communication, and seamless coordination with internal departments. The position plays a key role in revenue generation, event execution, and maintaining high service standards while preparing for advancement into a senior events leadership role.

Reporting Structure

Reports to: Events Sales Manager Works Closely With: Events Coordinator

Key Responsibilities

Sales & Revenue Generation

• Proactively sell, book, and manage small to medium-sized private events including social functions, meetings, celebrations, and select member events.
• Respond promptly and professionally to assigned event inquiries.
• Conduct site tours and client consultations to convert leads into confirmed business.
• Prepare event proposals, contracts, and Banquet Event Orders (BEOs) in accordance with club standards.
• Work with the Executive Chef to coordinate menus and event details within established pricing guidelines.
• Manage assigned non-member deposits, contracts, and income documentation.
• Identify opportunities to upsell menu enhancements, décor, entertainment, audio/visual, and specialty services.
• Support overall department sales goals and revenue targets.

Event Planning & Coordination

• Serve as the primary liaison for assigned events from contract signing through event completion.
• Manage event logistics including timelines, room diagrams, banquet item placement, and function details.
• Make updates to function sheets and communicate changes clearly to all departments involved.
• Confirm all assigned functions no later than fourteen (14) days prior to the event date.
• Lead pre-event meetings for assigned events and ensure accurate communication with stakeholders.
• Inspect room setups prior to events to ensure proper arrangements, cleanliness, and readiness.
• Be present during assigned events to oversee service flow, guest satisfaction, and execution standards.
• Assist with holiday events, large member functions, and weddings as directed by the Events Sales Manager.
• Escalate complex client issues or service recovery needs to the Events Sales Manager as appropriate.

Client Experience & Relationship Management

• Build and maintain positive relationships with members, clients, vendors, and internal partners.
• Deliver a high level of professionalism and hospitality throughout the planning and execution process.
• Address client concerns promptly and effectively within assigned authority.
• Conduct post-event follow-ups to ensure satisfaction and encourage repeat business.

Administrative & Financial Responsibilities

• Maintain accurate records for all assigned events including contracts, BEOs, deposits, and billing.
• Prepare and process billing for assigned member and non-member events according to guarantees or actual attendance, whichever is greater.
• Coordinate billing details with the Events Coordinator and Accounting Department.
• Ensure compliance with club policies, pricing structures, and cancellation terms.
• Assist with sales reports, forecasts, and activity summaries as requested.
• Follow up on assigned events with appropriate correspondence and documentation.

Team Collaboration & Professional Development

• Work collaboratively with the Events Sales Manager, Events Coordinator, Culinary, Banquets, and Food & Beverage teams to ensure flawless execution.
• Provide support and coverage during peak periods, holidays, and large-scale events.
• Participate in ongoing training and professional development to strengthen sales, planning, and leadership skills.
• Support departmental initiatives, calendars, and event programming efforts.
• Perform other duties as assigned by management.

Qualifications

• Minimum of 2–4 years of experience in event sales, event planning, hospitality, or a related field.
• Strong organizational, time management, and attention-to-detail skills.
• Excellent written and verbal communication skills.
• Proficiency with event management software, NorthStar, and Microsoft Office.
• Ability to manage multiple events simultaneously in a fast-paced environment.
• Ability to work evenings, weekends, and holidays as required by event schedules.

Preferred Skills & Attributes

• Experience in a private club, hotel, or upscale hospitality environment.
• Strong interpersonal and customer service skills.
• Sales-oriented mindset with an eagerness to grow professionally.
• Calm, professional demeanor under pressure.
• Team-focused approach with a strong sense of accountability.

Physical & Work Environment Requirements

• Ability to stand, walk, and move throughout event spaces for extended periods.
• Ability to lift up to 25 pounds occasionally.
• Work hours may vary based on event schedules including weekends and holidays.

Performance Measures

• Sales performance and booking success for assigned events
• Accuracy and timeliness of contracts, BEOs, and billing
• Client and member satisfaction and repeat business
• Quality of event execution and attention to detail
• Effective collaboration with internal teams

This job description is intended to outline the general nature and level of work performed. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications.