Marketing Director

Description

POSITION: Marketing Director

FLSA: Exempt

SECRETARIAT: Office of Catholic Schools

JOB TYPE: Full-Time

INTRODUCTION: 

The Bishop of Manchester is the visible principle and foundation of unity in the particular diocese entrusted to him. In a unique and visible way, he makes Christ’s mission present and enduring as Shepherd of the Christian Community. In order to fulfill his mission, the Bishop employs suitable, chosen collaborators (clerics, religious, or lay people). He shares with them the apostolic mission and entrusts various responsibilities to them.

Each position employed in the Diocesan Administration Building helps to extend the ministry of the Bishop in particular ways as outlined in the position description. All employees of the diocesan administration assist the Bishop of Manchester in serving the parishes, schools and institutions of the Catholic Church in New Hampshire.

This is a Full-Time position reporting to the Executive Director of Camping Services, under the Superintendent of Catholic Schools.

POSITION OVERVIEW:

The Marketing Director works year-round in the camps’ office, closely and collaboratively with the Executive Director, both Resident Directors, and the Camp Registrar, to grow camper enrollment at Camps Bernadette and Fatima through new camper recruitment and camper retention. This is the first position dedicated year-round to marketing, enrollment, and staff recruiting for both camps.

During the summer season, this position coordinates open houses and tours for prospective families, gathers the stories and data that shape the next year’s campaigns, and hosts on-site events for partners, alumni, and donors.

The person in this position is a visible leader in our camp community, upholds and promotes the Catholic identity and mission of the camps, builds Camps Bernadette and Fatima’s Catholic brand, and increases the camps’ enrollment.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

1. Increase camper enrollment at Bernadette & Fatima by creating and carrying out an annual marketing and enrollment plan focused on new camper recruitment and camper retention.
2. Place the camps’ Mission, Vision, and Values at the front of the website and every campaign, following Catholic Identity Committee brand standards.
3. Build a year-round enrollment pipeline through Catholic schools, parishes, youth ministers, religious education and CCD programs, homeschool co-ops, and core camp families.
4. Travel routinely, with colleagues and independently, to give camp presentations that excite prospective campers and show parents the value of Bernadette and Fatima; follow up with interested families to secure registrations.
5. Develop partnerships with pastors, youth ministers, directors of religious education, Catholic school principals and parent organizations, and community groups such as the Knights of Columbus, scouting, sports leagues, and homeschool networks.
6. Run new camper campaigns aimed at the age groups with the most room to grow at each camp.
7. Maintain a website that answers the questions parents ask first: What is this place? Is it safe? Will my child love it?
8. Manage the family database and regular, positive year-round communication with families to increase retention.
9. Manage the advertising budget and reports results to the Executive Director.
10. Work with both Resident Directors, so each camper’s experience becomes the story families tell.
11. Survey lapsed and inquiring families, re-engage towns where enrollment has declined, and build alumni engagement.
12. Lead recruiting campaigns for college-age staff through Catholic colleges, Newman Centers, Catholic organizations, and alumni referrals, in support of the Resident Directors’ hiring.
13. During the summer season, coordinate open houses, lead tours, supervise communications interns, and plan new marketing materials and strategy.
14. Collect and report data from camper, parent, and prospective family surveys.
15. Organize on-site events to engage partners, alumni, and donors.
16. Work with the Camp Registrar, Communications Specialist, and Marketing & Development Committee on enrollment data, content, and outreach.

ENVIRONMENT:

1. A shared workspace in the camp office
2. Regular travel to parishes, schools, and events throughout New England
3. Time on site at both camps during the summer season
4. Frequent use of office equipment.

Requirements

EDUCATION, EXPERIENCE, AND SKILLS REQUIRED:

1. Bachelor’s degree and 5 or more years of experience in marketing, enrollment, admissions, or communications, ideally at a Catholic school, college, or youth organization.
2. Practicing Catholic in good standing with the Church.
3. Working knowledge of the Catholic Church and Church teaching.
4. Superior interpersonal and presentation skills.
5. Proficiency with websites, social media, e-mail platforms, paid advertising, and CRM or registration databases.
6. Acts as a public face and voice of the camps representing our mission, vision, and values.
7. Outstanding verbal and written communication skills.
8. Proficient use of Microsoft Office tools such as Outlook, Word, Excel, and PowerPoint.
9. Preferred: experience with school or camp enrollment and existing relationships with Catholic parishes, schools, or ministries in New England.

 This position requires the ability to:

1. Sell our camps and their value proposition to families to increase camper enrollment.
2. Represent the camps well in many environments – in person, on webinars, over the phone, etc.
3. Travel to parishes, schools, and other locations for marketing and enrollment meetings, including evenings and weekends.
4. Supervise and mentor interns.