Marketing Intern

Description

About Us

Premier Marine builds premium pontoon boats known for quality craftsmanship, innovative design, and an exceptional on-water experience. Our marketing team connects our brand with dealers and boaters across North America, and we're looking for a motivated intern to help shape how we tell that story.

Position Summary

The Marketing Intern will support the marketing team across research, digital strategy, emerging AI tools, events, and content creation. It's a hands-on role for a curious, organized self-starter who wants real experience in modern marketing, including work at the leading edge of AI.

Key Responsibilities

• Market research: Gather and analyze data on competitors, consumer behavior, and industry trends to inform marketing strategy and product positioning.
• Event support: Help plan and run key marketing events, including the MY28 photoshoot and the annual Dealer Meeting. This covers logistics, scheduling, vendor coordination, and on-site support.
• Social media content: Help create engaging content for our social media channels, including copy, graphics, photo and video selection, and post scheduling.
• Dealer marketing support: Help create and distribute marketing toolkits, co-op materials, and sales resources that help dealers promote Premier Marine products in their markets.
• Website maintenance: Update website content, including model pages, specifications, photos, and dealer locator information, so it stays accurate and current.
• Email marketing: Help build and schedule email campaigns and newsletters for consumers and dealers, and track open and click-through rates.
• Print and product literature: Help develop brochures, spec sheets, and other printed materials, including proofreading for accuracy and brand consistency.

Requirements

Qualifications

• Currently pursuing a bachelor's degree in Marketing, Communications, Business, or a related field
• Strong written and verbal communication skills
• Interest in AI tools and digital marketing trends; experience with generative AI platforms is a plus
• Basic understanding of SEO principles and social media platforms
• Strong organization and attention to detail, with the ability to manage multiple projects
• Comfortable working both on your own and as part of a team
• Experience with Microsoft 365, Canva, Adobe Creative Suite, or similar tools preferred
• Interest in the marine, recreational, or outdoor industries is a plus

What You'll Gain

• Hands-on experience across the full marketing mix at an established manufacturer
• Direct exposure to AI integration and GEO, both fast-growing skill areas
• Behind-the-scenes involvement in a professional product photoshoot and a national dealer event
• Mentorship from experienced marketing professionals

Premier Marine offers a comprehensive total rewards package designed to support employees’ health, well-being, and growth. Benefits include medical, dental, and vision coverage; life and disability insurance; 401(k) retirement savings; paid time off; paid holidays; volunteer PTO; and access to an Employee Assistance Program. Additional programs such as a referral bonus, leadership development opportunities, and participation in the Employee Boat Club are also available.