Senior Specialist, Paid Acquisition (APAC)

Overview

Class: Full-time AND Permanent

 

Legal Entity: GAIN Capital Forex.com Hong Kong Ltd.

 

Company Overview:

Connecting clients to markets – and talent to opportunity.  With 5,400+ employees and over 80,000 institutional, commercial, and payments clients, we operate from more than 80 offices spread across six continents. As a Fortune 100, Nasdaq-listed provider, we connect clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors.  Whether you want to forge a career connecting our retail clients to potential trading opportunities, or ingrain yourself in the world of institutional investing, StoneX Group is made up of four business segments that offer endless potential for progression and growth. 

 

Business Segment Overview:

Corporate: Engage in a deep variety of business-critical activities that keep our company running efficiently. From strategic marketing and financial management to human resources and operational oversight, you’ll have the opportunity to optimize processes and implement game-changing policies.

Responsibilities

Job purpose:

 

StoneX is seeking an experienced paid acquisition professional to drive customer acquisition for its self-directed business brand:FOREX.com across APAC region, with primary responsibility for China and additional coverage of Singapore and Australia.

As Senior Specialist, Paid Acquisition (APAC), you will manage end-to-end paid media activity across display, PPC, paid social and paid app advertising. This includes ad development, compliance approval, campaign activation, optimisation and performance analysis.

This role is suited to a hands-on, data-driven marketer who can translate regional business priorities into effective acquisition plans, manage budgets with discipline and work independently in a fast-paced environment.

 

 

General Duties:

• Plan, execute and optimise paid acquisition campaigns for China, while supporting Singapore and Australia as required
• Manage campaigns across display, PPC, paid social and paid app advertising channels
• Coordinate the end-to-end advertising process, including briefing, ad creation, localisation, compliance approval, trafficking, launch and ongoing optimisation
• Develop and test advertising creative, copy, audience segments, bidding approaches and landing-page journeys to improve acquisition performance
• Monitor campaign delivery and performance against agreed budgets, targets and business priorities
• Own channel-level reporting and analysis, translating performance data into clear insights and optimisation actions
• Follow the monthly budget planning, forecasting and reconciliation process, ensuring accurate tracking and disciplined spend management
• Work closely with local and regional business teams to align paid acquisition activity with market strategy, commercial priorities and product direction
• Partner with Compliance and other internal stakeholders to ensure advertising materials and campaigns meet local regulatory and internal governance requirements
• Coordinate with external agencies, media platforms, technology partners and creative resources where required
• Identify new channels, audience opportunities and testing ideas to improve acquisition efficiency and support sustainable growth

Qualifications

 

Knowledge and Experience:

 

• 3-5 years of hands-on experience in performance marketing, digital acquisition or paid media
• Demonstrated experience managing display, PPC, paid social and/or paid app advertising campaigns
• Strong knowledge of the China digital advertising ecosystem and consumer landscape; experience in Singapore and Australia is an advantage
• Strong understanding of acquisition funnels, conversion journeys, audience targeting, attribution and campaign measurement
• Experience managing monthly media budgets, forecasts, pacing and performance reporting
• Experience in financial services, online brokerage, fintech, digital investment, or other highly regulated or performance-led industry is preferred
• Familiarity with advertising platforms (GDN, DV360, SA360 and CM360), app marketing tools, analytics platforms and reporting dashboards

 

Qualification and Skills:

 

• Fluent Mandarin Chinese and strong business-level English
• Data-driven mindset with strong analytical and problem-solving skills
• Self-motivated, proactive and comfortable taking ownership with limited supervision
• Strong attention to detail, particularly in campaign setup, budget control, tracking and compliance processes
• Ability to turn business direction into practical channel plans and measurable acquisition activity
• Strong stakeholder management and communication skills, with the ability to work across markets and functions
• Ability to manage multiple campaigns, deadlines and priorities in a fast-paced regional environment
• Commercial mindset with a clear focus on acquisition quality, conversion and return on investment
• Based in Hong Kong and able to work effectively with teams across APAC and in different time zones