Sr. Specialist Events & Influencer Marketing

Work Location: Mexico City, Nissan HQ

Work Schedule: Full-time

Modality: Hybrid

Level: 11

Education: Bachelor’s degree / Master’s degree in communication, marketing or a related field

Travel Required: Yes

Join us and lead innovation with us.

We are currently seeking for a Sr. Specialist Events & Influencer Marketing to join our Mexico City team.

A day in the life of this role

The Product Marketing Sr. Specialist and leads integrated event strategies, communication plans, and campaigns designed to effectively deliver key messages to media and external stakeholders. This role is responsible for planning and executing high-impact initiatives, including product launches, corporate communications, sponsorship activations, and brand experiences, ensuring consistent messaging, strong media engagement, and alignment with business objectives. The position also collaborates cross-functionally to maximize visibility, amplify brand presence, and enhance audience reach across multiple channels.

               

Who are we looking for:

• Develops and coordinates a comprehensive events and sponsorship plan that effectively communicates the INFINITI Membership Experience (loyalty program).
• Proper budget administration.
• Builds and maintains strong relationships with influencers, brand ambassadors, and key external stakeholders.
• Monitors and manages KPI follow‑up for influencer marketing activities.
• Aligns influencer marketing outcomes with the organic social media plan to ensure cohesive brand messaging.
• Coordinates and integrates vehicle reveals for influencers and media outlets.
• Develops and executes internal events to support model launch communications.
• Plans, organizes, and coordinates external brand events to engage target audiences.
• Evaluates and negotiates sponsorship opportunities with commercial partners to enhance target‑audience connections.
• Coordinates PR fleet loans with influencers, showcasing key vehicle features and benefits that differentiate INFINITI from competitors

Education:

• Bachelor’s degree / Master’s degree in communication, marketing or a related field

Previous Work Experience:

• Digital Marketing communication experience:

• +2 years in communication
• +2 years of data analytics experience

Nice to have:

• Media, creative and PR Agency relationship
• Automotive industry experience

Other requirements:

• Fully bilingual Spanish English
• Travel %:10%
• Must be able to juggle multiple projects at the same time
• Ability to lead cross-functional teams
• Negotiations at executive level
• Management Skills
• Analytic Skills
• Customer focus

What You’ll Look Forward to at Nissan:

Career Growth and Continuous Learning Opportunities: Benefit from diverse career paths, interdepartmental moves, and innovative learning platforms. Enhance your skills through seminars and leadership training, all while playing a vital role in shaping the future of mobility. From day one, you will have the support to face challenges and contribute to impactful solutions across our organization.

Rewards: Nissan offers a comprehensive benefits package to support the well-being and success of our employees, with offers that may vary depending on location and role.

Nissan (NMEX, NEdM, NRFS, NRFM, and ANZEN) hires based on compliance with the job profile requirements for the vacancy, without distinction or discrimination based on gender, gender identity and/or expression, sexual orientation, race, color, language, religion, political opinion, national or social origin, economic position, birth, or any other condition.

By applying for the announced position, candidates acknowledge that Nissan Mexicana and its subsidiaries reserve the right to conduct a public conduct search due to the sensitive nature of the assets and information involved in the role. This includes, among others, proprietary information, financial data, and other assets requiring protection. Nissan Mexicana and its subsidiaries guarantee confidentiality and compliance with all legal requirements related to the use of such information. By applying for this position, you consent to this verification.

NISSAN FOR EVERYONE

People are our most valuable resource, and diversity and inclusion are essential to maximizing the potential of every team member. Our Corporate Diversity Initiative ensures that our work environment responds to the unique needs of our employees and customers. We are committed to creating a culture in which all individuals feel included, respected, valued, and heard.

At Nissan, we value inclusion across all areas of our business and strive to reflect the diversity of our customer base and the communities we serve. Join us in our commitment to diversity and inclusion.

THIS IS NISSAN:

https://www.youtube.com/watch?v=PXuame0vwiw&list=PLki2k0CDxrPe8V6WmEeEdhj1fosRD-JQa

México City Ciudad de Mexico Mexico