Marketing Coordinator, River

Do you have a passion for marketing and storytelling in the luxury travel space?
 
Are you highly organized, detail-oriented, and motivated by delivering exceptional marketing campaigns?
 
Do you enjoy balancing project coordination, digital marketing, email campaigns, and trade communications in a fast-paced environment?
 
If so, Scenic & Emerald Cruises has an exciting opportunity for you!
 
The Opportunity
We are seeking a proactive and adaptable Marketing Coordinator to join the Scenic & Emerald Cruises' River Marketing team. Reporting to the Marketing Manager, you will play an essential role in supporting the successful execution of marketing programs across our luxury travel brands through a combination of project coordination, campaign support, and day-to-day marketing administration.
 
Working across both print and digital channels, you will help coordinate multiple concurrent initiatives, ensuring projects are delivered on time and aligned with brand standards. This is an exciting opportunity for a curious and motivated marketing professional looking to gain hands-on experience across a broad range of marketing activities while contributing to the growth of two globally recognized luxury cruise brands.
 
Key Responsibilities

• Manage deployment schedules, track tactics and meet deadlines as required.
• Coordinate projects with other departments and team members as they relate to marketing and communications to ensure timely completion of tactics.
• Collaborate with team members to request, create and deploy required assets.
• Coordinate the timely and relevant flow of marketing information to internal departments and external partners.
• Support the planning and execution of Information Sessions and related marketing activities.
• Support pricing updates for marketing campaigns and ensure pricing accuracy.
• Plan, book and track regional & national print media insertions.
• Provide co-op marketing support for Trade Sales team.

Email Marketing & Digital Communications

• Manage in-market email content calendars and proactively build deployment schedules.
• Use software to create / regionalise emails for Canadian audience (write/edit copy, update images, reflect current offers etc.) while ensuring brand guidelines are followed.
• Create third party (B2B) emails (Trade & Consumer); include UTM links and Zip files if/as required.
• Work closely with Trade Sales and Brand Directors to create bi-weekly dedicated Trade eNewsletter.
• Proofread and confirm copy & brand accuracy of print and digital marketing collateral.

Social Media & Website Management

• Audit websites for marketing consistency and report errors for action.
• Manage (Trade) Facebook content calendar: write copy, gather assets and post on an ongoing basis.
• Create and manage social media content, including drafting copy and coordinating assets.

Administration

• Update spreadsheets with statistical, financial and non-financial information.
• Set up promotion codes and other campaign tracking tools (UTM links, Infinity Hub); assist in the monitoring and reporting of results.
• Manage post campaign analysis to measure and report on marketing and advertising metrics.
• Support Marketing Director and Manager with invoice processing.

Skills and Qualifications

• Diploma or degree in Marketing;
• Minimum of 2 years of marketing work experience, preferably with luxury products;
• Extremely well organized, detail oriented, creative, with competency in critical thinking, problem solving, long term planning;
• Ability to work under pressure and meet tight deadlines;
• Process driven, comfortable with performing similar tasks consistently;
• Fluent in English with exceptional verbal and written communication skills, including proficiency in copy writing & editing;
• Good understanding of office management and marketing principles;
• Demonstrated ability to multi-task and adhere to deadlines while ensuring required follow up on outstanding elements;
• Well-organized with a customer-oriented approach;
• Intermediate user of Microsoft Office suite: Excel, PowerPoint, Word, and Outlook;
• Outstanding team player; able to work both independently and as part of a team.

Why Choose Scenic Group?
Scenic Group is an equal-opportunity employer offering a competitive compensation and benefits package including:

• Salary: $50,000-$52,000
• Four weeks vacation
• A generous health and wellness account

Scenic Group is a global leader in luxury river and ocean cruising, proudly operating internationally renowned brands Scenic Luxury Cruises & Tours and Emerald Cruises. For almost 40 years, Scenic Group has redefined the travel experience, delivering unparalleled luxury and adventure to discerning travellers worldwide. With our Vancouver-based sales and marketing office, we serve as the hub for promoting our award-winning river and ocean cruises to Canadian travel agents and guests. This position is open to all qualified applicants who are legally entitled to work in Canada.