Marketing Manager, Email & Direct Mail

Own the strategy, execution, and optimization of complex email and direct mail campaigns supporting Haircare and Promotional programs Lead personalization activation strategies to drive channel innovation and deliver highly relevant client experiences Define and refine audience targeting strategies to ensure clients receive engaging, timely messages Collaborate with Email Marketing Operations to QA emails, ensuring flawless content, linking, and tracking Ideate and recommend testing plans in partnership with the retention team and cross-functional partners Support the Senior Manager in identifying channel opportunities, technical requirements, and actionable optimizations Optimize direct mail circulation and targeting to improve campaign efficiency and ROI Analyze email performance across all KPIs to inform campaign strategies and surface key trends Consolidate and socialize wins, test results, and future recommendations with stakeholders Monitor email industry trends and innovation to maintain best-in-class performance 4+ years of experience in email and digital marketing, retail preferred 3+ years of strong understanding of email best practices, including segmentation and personalization Bachelor's degree in Marketing or a related field Proven ability to manage multiple high-visibility programs in a fast-paced, deadline-driven environment Strong strategic and analytical skills, with experience using reporting tools to drive action High attention to detail with excellent organizational and project management capabilities Excellent written, verbal, and presentation skills with proficiency in Microsoft Office (PowerPoint, Word, Excel) Ability to collaborate cross-functionally and navigate ambiguity across teams, projects, and priorities #LI-AZ1