Senior Product Marketing Manager, Measurement and Performance

We are looking for a Senior Product Marketing Manager to lead our Measurement and Performance go-to-market initiatives. In this pivotal role, you will bridge the gap between complex advertising measurement capabilities and programmatic media buying by redefining the positioning of StackAdapt’s measurement and performance solutions (comprising attribution, analytics, reporting, optimization insights, and data-driven performance measurement). You will drive internal and external adoption by translating measurement methodologies and technical product capabilities into compelling narratives for an adtech, agency, and media buyer audience.

StackAdapt is a remote-first company; we are open to candidates located anywhere in Canada for this position and encourage those from all backgrounds to apply. This role reports into the Director of Product Marketing.

What You'll Be Doing:

• Strategic GTM & Positioning Leadership: Develop and execute the global GTM strategy for StackAdapt’s measurement and performance solutions. Establish differentiated positioning that highlights how StackAdapt helps advertisers understand campaign impact, optimize media investments, and demonstrate measurable business outcomes.
• Cross-Functional Matrix Leadership: Act as the strategic PMM partner, collaborating closely with Product, Advertising Technologies, Client Services, Data & Analytics, and Sales teams to drive alignment and business impact. Synthesize complex measurement capabilities, product roadmaps, and customer insights into a cohesive measurement narrative that resonates across advertisers, agencies, and internal teams.
• High-Impact Sales Enablement: Collaborate closely with commercial teams to bridge technical product knowledge gaps. Author actionable sales plays, client-facing pitch decks, competitive battlecards, and objection-handling guides that empower teams to confidently communicate the value of StackAdapt’s measurement solutions.
• Market & Insights Strategy: Maintain a deep understanding of advertising measurement trends, attribution methodologies, privacy changes, and competitive capabilities across the adtech ecosystem. Deliver continuous insights that help clearly define and highlight StackAdapt’s unique value within the broader measurement and performance landscape.
• Customer & Technical Insights: Gather rigorous feedback from clients and internal commercial teams to identify measurement challenges, reporting needs, customer journey insights, and emerging trends. Partner closely with Product, AdTech, and Data & Analytics teams to translate customer insights into stronger positioning, product recommendations, and future roadmap opportunities.
• Workflow Optimization: Embrace an AI-forward culture by proactively using generative AI tools (such as ChatGPT, Claude) to optimize daily workflows, accelerate research and asset creation, and scale global enablement collateral.
• Metrics & Product ROI: Establish, monitor, and report on commercial adoption, product adoption, customer engagement, and business impact. Measure success through improved internal enablement, stronger customer adoption, and increased confidence in how StackAdapt's measurement capabilities are positioned throughout the buyer journey.

What You'll Bring to the Table

• 6–8+ Years of Dedicated Product Marketing Experience: A proven track record in platform product marketing focused on measurement, analytics, attribution, reporting, or performance products within adtech, martech, B2B SaaS, or adjacent technology environments.
• Direct Measurement or Analytics Product Experience: Deep domain expertise gained from working directly on measurement, attribution, analytics, reporting, business intelligence, advertising intelligence, or performance marketing products.
• Advanced Positioning Capabilities: Demonstrated capability to translate complex technical concepts (measurement frameworks, attribution models, analytics platforms, data signals, reporting infrastructure) into clear business value (campaign optimization, ROI, performance outcomes, and advertiser growth).
• Advertising Measurement Expertise: Hands-on experience bringing measurement, analytics, attribution, or optimization solutions to market, with a strong understanding of how advertisers evaluate campaign effectiveness across digital channels.
• Commercial Enablement Architecture: Proven portfolio of creating structured sales plays, commercial discovery frameworks, competitive battlecards, and customer-facing narratives that improve seller confidence, simplify complex measurement conversations, and drive product adoption.
• Adtech & Programmatic Learning Agility: Familiarity with programmatic advertising, digital media, or advertising technology—or demonstrated ability to quickly learn complex advertising ecosystems and translate technical concepts into customer value.